Idea is very clean and straightforward to implement Idea is very clean and straightforward to implement. Best one new machines. Perhaps some more detail on the mechanics of the blockchain implementation. Very nice. 87/100 Case Interview Wkshop 2004 - Dartmouth
Medichain
Vision and Value Proposition of Medichain Business Problem Durable medical equipment fraud Expensive medical equipment requires extensive maintenance and meticulous upkeep to ensure that they have a suitable operating life. Buying, selling or reselling of these devices can be a difficult process in absence of a sound quality assurance system to ensure that the products are safe, effective and not counterfeit. Solution Medichain = “CARFAX” for medical devices using block chain By meticulously documenting use, maintenance, and upkeep on the blockchain, all parties involved in the life of this piece of equipment will benefit.
Medichain aims to solve market efficiency issues in the current market Manufacturer Hospital Second Buyer Manufacturer Hospital Hospital Secondary Buyer New machine ($$$) Bundled Warranty and (sometimes) maintenance program Peace of mind, but at a cost Used machine ($-$$) Warranty often expired Uncertain maintenance history If sold internationally, no recourse for fraud If broker involved, significant fees Case Interview Wkshop 2004 - Dartmouth
All parties involved stand to benefit from using Medichain technology Manufacturer Price premium for products with “blockchain access” Allows for tracking of service and maintenance to validate warranty claims Hospital Maintains meticulous, unified record of device usage, maintenance, and warranty to reduce back-office demand Increase resale value of high-value medical equipment Second Buyer Allows for peace-of-mind with immutable, detailed product history Maintain high product value for subsequent resale
Medichain aligns incentives while its blockchain provides an underlying trust mechanism Distributed Ledger Universal record removes issue of cross-system incompatibility and permits international trade Easy write access Manufacturers, service providers, and technicians can easily write ‘items’ to the chain Consensus = Trust Trust reduces market friction and can limit otherwise beneficial transactions Replaces broker role Provides better information than a broker, without the broker fee Grants value Value is no longer extracted by brokers and misinformation; all parties gain from access to rich data
A private, permissioned blockchain allows for easy monetization and general efficiency Restrictions on reading transaction data (which still be encrypted) and submitting transactions for inclusion into the blockchain. Benefit: Monetarize equipment data. Permissioned Transaction processing is performed by a predefined list of subjects with known identities (registered medical providers) Benefit: By pre-registering, collect user information. Case Interview Wkshop 2004 - Dartmouth
Medichain’s ease of monetization and value add to a growing industry positions it for success Monetization Strategy 1 Pay now for ongoing benefits 2 Market maker & facilitator Manufacturer incurs tiered ‘set-up’ fee at assembly line (.5%-2% depending on price) Write access is sold to permissioned parties for $150 per entity: technicians, service providers, etc. Manufacturer and owner have view access Provides a platform which matches buyers with sellers, taking a 1% fee Allows brokers access to its ‘for sale’ database for monthly fee ($1000-5000/month1). Provides device owners and manufacturers with anonymous comparison data (usage, service requests, etc.) for $5000/year 1 Price dependent on number of client users and access requirements
The medical equipment market presents an attractive opportunity for Medichain Large, stable growth market United States remains the largest medical device market in the world with a market size of around $148 billion Global Counterfeit Medical Device Market: $23.73 B Global Reprocessed Medical Devices Market Set for Rapid Growth to Reach around $4.02 B by 2021
Need for additional investments High Potential for growth Early investment will help Medichain achieve its full potential and deliver returns Additional investment will generate outsize returns due to growth prospects Need for additional investments High Potential for growth Additional resource to maintain first mover advantage. Expected spend in advertising and customer acquisition. Build database for existing machine records. Potential for growth will allow new investors to see an outsized return. Customer Adoption will scale up exponentially. Key to success will be to lock in a loyal customer base early. Cutting edge technology. Blockchain is the future.
Medichain technology can easily be applied to other industries and is attractive to buyers Expansion potential High exit valuation No direct competitors Replaces indirect competition Provides value to all parties involved Technology is applicable to other use cases with minimal need for additional spend Strategic buyer will possess first to market advantage Aviation or maritime equipment Other high-value equipment Strategic buyer Private sale to PE IPO Real estate