ELC 310 Day 18 ©2006 Prentice Hall.

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ELC 310 Day 18 ©2006 Prentice Hall

Agenda Schedule eMarketing Plans Exam # 3 Today – Last eMarketing Plan Presentations Quiz 3 Chap 12, 13 & 14 Nov 10 - Change texts to e-business.marketing Read the first couple of chapters eMarketing Plans I will have everything graded by next class Waiting for last presentation Exam # 3 Chap 12, 13 & 14, 6 essays (60 points), 10 M/C (40 Points). open books, open notes, 70 mins Password is “CRM#1” ©2006 Prentice Hall

Grading Rubric eMarketing Plan 80% Presentation 20% Perceived Viability of Plan                     20% Quality of e-marketing Plan                   20% Adherence to desired format                 10% Understanding of Concepts                   20%       Succinctness                                         10% Presentation 20% PowerPoint                                          10%                Oral effectiveness                                10% ©2006 Prentice Hall

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