Business Strategy Internal environment

Readings Mission, vision, values, and goals: https://ecommons.cornell.edu/bitstream/handle/1813/36 906/pdmission.pdf;sequence=1 Corporate social responsibility: http://www.npr.org/sections/13.7/2016/08/24/49081115 6/corporate-ethics-in-the-era-of-millennials http://www.forbes.com/sites/devinthorpe/2013/05/18/w hy-csr-the-benefits-of-corporate-social-responsibility-will- move-you-to-act/#67fe2c4b5e1c

Organizational Direction Mission: statement of purpose; what/who/how Vision: statement of optimal future state Values: foundational principles and standards Goals and objectives: SMART

Goals and Objectives: SMART Specific Measurable Attainable Relevant Timely

Ethics and Corporate Social Responsibility Triple bottom line: social, environmental, financial Social media: increasing consumer accountability From an ethical perspective: “The right thing to do” From a financial perspective: “Higher costs in the short term will lead to higher profits in the long term”