% OF TRANSACTIONS PURCHASED ONLINE: BOOKS, CLOTHES & TRAVEL LEAD Source: GlobalWebIndex, GWI.7 Q2 2012. E-Commerce Segmentation; The chart above divides.

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Presentation transcript:

% OF TRANSACTIONS PURCHASED ONLINE: BOOKS, CLOTHES & TRAVEL LEAD Source: GlobalWebIndex, GWI.7 Q E-Commerce Segmentation; The chart above divides the number of online purchases in each category by the total number of category purchases.

Source: GlobalWebIndex Q Which of the following actions have you performed on your mobile phone ? (% of the audience) CHINA AND SOUTH KOREA LEAD IN MOBILE PHONE PURCHASE Online Purchase via Mobile Phone

Markets mapped by % purchase online via a PC V % purchase online via mobile or tablet Source: GlobalWebIndex, GWI.7 Q E-Commerce Segmentation PC PURCHASING V MOBILE PURCHASING: CHINA STANDS ALONE TRADITIONAL PC MARKETS MOBILE FIRST – LEAPFROG MARKETS Bubble size indicates the population of online buyers (all access points) HOW TO READ: INDIA HAS 65m USERS WHO PURCHASED A PRODUCT ONLINE IN THE PAST MONTH. 52% PURCHASED VIA PC AND 24% VIA MOBILE / TABLET. DUE TO THE HIGH MOBILE PURCHASE AND RELETIVELY LOW PC THEY ARE GROUPEDIN MOBILE FIRST

INFLUENCE V ONLINE PURCHASE: MAJORITY INFLUENCE EXCEEDS ONLINE BUY Markets mapped by % purchase online via a PC / Mobile / Tablet V % influence post purchase Source: GlobalWebIndex, GWI.7 Q E-Commerce Segmentation HOW TO READ: 65% OF USERS IN POLAND ARE ONLINE BUYERS (PC / MOBILE / TABLET), EQUATING TO 12M. 77% OF INTERNET USERS IN THE MARKET HAVE PUBLISHED ONLINE ABOUT A PUCHASE IN THE PAST MONTH.

INFLUENCE V ONLINE PURCHASE: MAJORITY INFLUENCE EXCEEDS ONLINE BUY Markets mapped by % purchase online via a PC / Mobile / Tablet V % influence post purchase Source: GlobalWebIndex, GWI.7 Q E-Commerce Segmentation Online influence drives offline purchase Social commerce leaders: e- Commerce is critical and consumer feedback will play an influential role in decision making e-Commerce plays a critical role in overall shopping behaviour but consumer feedback is low Traditional retail is still dominant and post-purchase influence is rare

ONLINE RESEARCH V ONLINE PURCHASE: TO PUT IT ANOTHER WAY Source: GlobalWebIndex, GWI.7 Q E-Commerce Segmentation HOW TO READ: FOR CARS AUTOS THERE ARE 350% MORE ONLINE RESEARCHERS THAN BUYERS. THIS MEANS THAT ONLINE HEAVILY IMPACTS OFFLINE PURCHASES MORE LIKELY TO IMPACT OFFLINE PURCHASE MORE ONLINE PURCHASE THAN RESEARCH = IMPULSIVE CATEGORIES