AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2010 – Proprietary and Confidential Information of Amdocs 1 The Integrated Charging and Policy Control Route to Data Monetization Amdocs Revenue Management

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2010 – Proprietary and Confidential Information of Amdocs 2 The Data Explosion More Connected Devices > 5B devices + M2M Personalization Network Granularity More Smartphone traffic up 42x 3,900% increase in mobile data traffic from * * Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014 More Content / Apps OTT Revenue models

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2011 – Proprietary and Confidential Information of Amdocs 3 The Mobile Data Surge Mobile data traffic will double every year through 2014 Video will contribute two-thirds of the traffic 70% of traffic will be generated by laptops and other portable devices By 2014, non-smart phones will contribute only 4% of the total traffic Smartphone Handheld Gaming Console Tablet Mobile Phone Projector Laptop x24 = x60 = x122 = x300 = x515 = Cisco Visual Networking Index (VNI) 2010 forecast Source:

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2010 – Proprietary and Confidential Information of Amdocs 4 From Unlimited to tiered pricing schemes Volume Broadband on Mobile Data PlansYouth1Mbps2Mbps7.2Mbps14.4Mbps21Mbps Monthly Subscription $29$22.42$37$69$83 $99 Download Speed Up to 1.5Mbps1Mbps2Mbps7.2Mbps14.4Mbps 21Mbps Upload Speed Up to 384Kbps 512Kbps1.5Mbps5.76Mbps Upload Speed Up to Monthly Free Local Bundled Usage 50GB30GB50GB Excess Charges $0.001 / 2KB (min. of $0.005 / session) Speed Combined Volume & Speed

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2011 – Proprietary and Confidential Information of Amdocs 5 Most operators are planning to launch tiered pricing plans in the next 6-12 months The majority of respondents from all three regions are planning to offer tiered pricing in the next 6-12 months Is tiered pricing being planned for launch in the next 6-12 months?

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2010 – Proprietary and Confidential Information of Amdocs 6 Towards Smart Capping 3GB Upload speed up to 5Mbps 25 Thereafter 1 per day 1GB Upload speed up to 3Mbps 15 Thereafter 2 per day 25GB Upload speed up to 15Mbps 10GB Upload speed up to 7Mbps 35 Thereafter 1 per day 59 Thereafter back to 2.5G speed in time of congestions Any application including P2P and tethering Le Lion Any application P2P allowed 6pm- 6am Le Tiger No P2P No tethering Le Wild Cat Streaming allowed 6pm-6am No P2P No tethering Le Cat

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2011 – Proprietary and Confidential Information of Amdocs 7 Are you being requested by marketing to enable innovative data plans? The majority of service providers from APAC, Europe and North America say that commercialization of data plans are driven by their marketing departments N=30 Are you being requested by marketing to enable innovative data plans?

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2010 – Proprietary and Confidential Information of Amdocs 8 Integration of Policy and Charging- Enables new Monetization Models Simple and Clear

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2011 – Proprietary and Confidential Information of Amdocs 9 Existing Solutions The Evolution of Data Services 5GB for 65$ Split between family members Individual Quotas: Parents: 30GB, 2 Kids: 10 GB each Bandwidth QOS: Parents: up to 4Mbit/s Kids: 2 Mbps Move to Pre-Pay if exceeded Block P2P services Family Account 2GB for $20 Bandwidth: up to 2 Mbps 2GB for $20 For iPad Up to 7.1 Mbps

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2011 – Proprietary and Confidential Information of Amdocs 10 The Evolution of Data Services Family Account The Future of Data ServicesExisting Solutions 5GB for 20$ Bandwidth: up to 2 Mbps 5GB for 20$ Across Multiple Devices Wireless Wireline IPTV BB 4G / LTE 3G WiFi PSTN

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2011 – Proprietary and Confidential Information of Amdocs 11 Operators demand for integrated policy and charging solution is overwhelming Do you see a need for policy and charging integration? N=30 Globally the need for integrated policy and charging by operators is overwhelming APAC operators are displaying some resistance but that could be because of lack of understanding of the potential Market education and thought leadership by Amdocs in APAC will be helpful

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2011 – Proprietary and Confidential Information of Amdocs 12 Have you tried integrating charging and policy? The majority of service providers report that they have not tried integrating charging and policy Those who said they have, also noted that it was not successful N=30 Have you tried integrating charging and policy?

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2010 – Proprietary and Confidential Information of Amdocs 13 Amdocs & Bridgewater Redefining the Data Experience BSS Self Service Packet Core DPIData GW Radio Access NWUser Equipment Customer Management Provisioning PCRF SPR Subscriber Data & Policies SPR Amdocs & Bridgewater Bridging the Network and BSS to Deliver a Superior Data Experience Uniquely couple granular network information and subscriber policies with state-of-the-art real-time charging capabilities Offer a complete solution enabling service providers to achieve market differentiation through personalized, advanced data monetization business models Achieve faster time to market by streamlining BSS processes and eliminating data inconsistencies

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2010 – Proprietary and Confidential Information of Amdocs 14 Service Monetization Examples 5GB for $30 Pay as you go if exceeded Overall Cap 3G Network usage - 1GB 4G Network usage - 4GB 5GB for $30 Get lower priority on network if exceed Split between networks Video- 2GB limit P2P – 1GB limit 5GB for $30 Block data type usage if exceed Data Type Limitation Unlimited Facebook, Limit 1GB –YouTube etc. 5GB for $30 Compress videos if exceed Content Limitation 8am-5pm count usage, other hours do not count 5GB for $30 Reduce bandwidth if exceed Peak / Off-Peak hours 5GB for $30 Move to Pre-Pay if exceed Split between family members Parents: 3GB 2 kids: 1GB each

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2010 – Proprietary and Confidential Information of Amdocs 15 Revenue share agreement Monetization Models Partner Agreements – Revenue Share Multi dimensional characteristics Device Type iPhone, iPad, Laptop, eReader… Service Location Home \ Office Zone, Roaming… Network Status Congestion Traffic \ service type Video, VOIP, Tethering, P2P, Facebook… Customer Info setting hierarchies and priorities Business, VIP, Family, Gov… Tiered packages parameters Qos Speed, Latency Quota \ Usage Time, Credit, Volume Complementary add-ons Monetization adds-on QoS Step up, step down Bandwidth on demand

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2011 – Proprietary and Confidential Information of Amdocs 16 Premium QoS for OTT Providers HD Button HD Video Streaming Offer the customer to view a piece of content in a higher quality guaranteed HD bottom, price can be determined dynamically upon: 1. Network congestion 2. Demand for the content Price for reservation Define your reservation Current Price Tag Submit

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2011 – Proprietary and Confidential Information of Amdocs 17 The majority of respondents from all three regions are looking most to Data plans share between several devices followed by Data plans shared between several family members What type of data plans are you thinking of offering? Offering QOS boost for business users accessing business apps Data plans shared between several family members Data plans shared between several devices (e.g. tablet, smartphone) What type of data plans are you thinking offering?

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2010 – Proprietary and Confidential Information of Amdocs 18 Questions… How many HD movies can you view with a 5GB / month package? What minimum bandwidth shall you subscribe to for your FaceTime video calls?

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2010 – Proprietary and Confidential Information of Amdocs 19 The Next Step - Value Based Pricing Unlimited Plans (e.g. $30 all you can eat) Tiered Pricing Based on Quota (e.g. 1GB / 5GB / 10GB) Advanced Tiered Pricing Based on Value (e.g. Movie / games package) Small % users consume the most bandwidth MB/GB is not intuitive to customers Base package with content add-ons Value Based Pricing

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2011 – Proprietary and Confidential Information of Amdocs 20 From Data Access to Data Experience Advanced monetization schemes require integrated charging and policy capabilities Data monetization strategies are slowly shifting from providing simple access to data to providing the best user experience and enhanced capabilities Unlimited Quota based Tiered Bundled Quality of Service Value based

AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION Information Security Level 1 – Confidential© 2010 – Proprietary and Confidential Information of Amdocs 21 Shahar Yaacobi Thank you