Corporate Communications 2012 Psychiatry Specialty Survey November 2012

Practice Size* Survey Overview 34% Solo26% Hospital10% Small (3-5 physicians) 3% Partnership 9% Large (More than 10 physicians) 7% Mid-size (5-10 physicians) Survey included 950 psychiatrists who use Epocrates Survey was conducted in October 2012 Psychiatrists randomly selected to participate 2 Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit n=950

Over 1 in 4 Psychiatrists use a Tablet in Practice > = > Other devices primary; tablet supplemental Tablet only device used Rarely uses tablet Tablet primary; other device supplemental Tablet & other devices used equally 45% 25% 19% 9% 1% 27% Plan to purchase iPad mini27% 85% Apple iPad 11% Android OS Tablet utilization in practice 2% Other 1% Windows 7 OS Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit 3 n=230 n=292 n=950 1% Blackberry Playbook

Psychiatrists Access Epocrates Over 8 Million Times Annually with a Patient* Over 60 % Nearly Nearly 75 % Use Epocrates Outside of the office Outside of the office daily Use Epocrates During office hours 3+ During office hours 3+ times daily Use Epocrates With a patient daily Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit 4 n=950 Number of times physicians access Epocrates Over 1 in 2 *Statement based on self-reported usage and extrapolated across the Epocrates member base

~40% of Oncologists Avoid 2+ ADEs Weekly with Epocrates Over1,400,000 ADEs are potentially avoided annually with Epocrates* Over1,400,000 ADEs are potentially avoided annually with Epocrates* Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit 5 Percentage of ADEs avoided with Epocrates n=950 *Statement based on self-reported usage and extrapolated across the Epocrates member base

Over 1 Million Hours Likely Saved by Psychiatrists Annually with Epocrates* Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit minutes saved daily n=950 *Statement based on self-reported usage and extrapolated across the Epocrates member base psychiatrists report saving 20 minutes or more daily 1 in 2

57% Frequently or somewhat frequently learn new information from DocAlerts57% Drug Interaction Checker #1 Feature Attributed to Changing Rx Decisions 89 % Drug interactions 48 % Dosing information 49 % Adverse reactions 45 % Contraindications & cautions 20 % Formulary information 12 % Other safety info 93% Change Rx decisions based on Epocrates information93% Top features factoring in Rx changes* Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit 7 n=950

28% Yes, significantly 30% Yes, moderately 26% Yes, somewhat 16% No Keeping Up with New Clinical Info a Top Challenge for Psychiatrists Years in practice Has the level of stress grown over the years as practicing physician? Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit 8 n=950

9 Fragmented Care Biggest Challenge Facing Patients Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit Top 5 greatest challenges for patients 92% Tx Options 90% Diagnosis 76% Prognosis 54% Viability estimates Extremely confident to Confident Confidence in information disclosed to patients n=950

Rx information Lifestyle change tools Chronic Dx mgmt Medical adherence Patient education >40% of Psychiatrists Have Recommended an App to Patients 75% 53% 50% 26% 22% 4% 4% Apps recommended to patients Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit 10 n=388 Calorie counter/ tracker Weight loss tracker Fitness app (e.g. myfitnesspal.com) Drug information (e.g. Epocrates) Patient educational apps Calorie counter/ tracker Weight loss tracker Fitness app (e.g. myfitnesspal.com) Drug information (e.g. Epocrates) Patient educational apps EHR patient portal

Physicians Struggle with App Discovery and Recommendations for Patients Where psychiatrists learn about apps to recommend Over 50 % Report not knowing which apps are good to share Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit 11 n=387 n=564

Phone Calls Remain Primary Communication Platform for Patients and Peers 12 Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit Physician to Patient Physician to Colleague Phone call 86% Phone call 42% 7% 34% SMS Message 2% Patient Portal 2% Direct Mail Video Chat 2% ~ 1% SMS Message Direct MailVideo Chat 2% ~ 1% EHR SystemSecure Messaging 5%7% 10% Primary methods of communication with colleagues vs. patients n=243

Drug cost 13 Psychiatrists Have Need to ID Dozens of Pills & Check Drug Information Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit 55 % Identify unknown pills patients are taking 2 or more times a month Top deciding factors in prescribing an antidepressant Proven effectiveness Fewest drug interactions 80% 45% 44% n=950

14 Bullying is a Growing Concern in Digital World Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit 40% Have seen an increase of patients impacted by bullying40% n=950 Increased anxiety Increased cyber bullying More social isolation Top observations: psychological impact of social media over sharing