The World Series of SEM ™ GAME RULES Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Divide the class into two teams Create team names Desks should be facing the other team Game begins as questions appear on slides The first team to raise a hand has first opportunity to answer Copyright © 2015 by Sports Career Consulting, LLC

Good Luck! The World Series of SEM ™ One point per correct answer Negative one point per incorrect answer Team with the most points at the end of the game is the winner Good Luck! Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 1 What is represented by the SEM acronym? a. Sports Every Morning b. Sports and Entertainment Management c. Sports Evolutionary Marketing d. Sports and Entertainment Marketing Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 2 Which of the following is NOT a segmentation base? a. Demographic b. Product Usage c. Psychographic d. Statistical Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 3 How many primary functions exist in sports and entertainment communications? a. Four b. Five c. Six d. Seven Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 4 PowerBar’s early ability to shift consumer perceptions away from that of a traditional candy bar is an example of what? a. Brand loyalty b. Market segmentation c. Product differentiation d. The exchange process Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 5 Which area of the sports industry generates the most revenue? a. Sporting goods b. Advertising c. Licensed merchandise d. Professional services Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 6 Which of the following are examples of sports consumers? a. Baseball card collectors b. Referees and officials c. A fan buying a hot dog at a Cubs game d. All of the above Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 7 Which of the following is not considered to be one of the 5 P’s of Event Marketing? a. Pricing b. Product c. Promotion d. Participation Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 8 What are products related to or created from the core product? a. Ancillary products b. Sports products c. Entertainment products d. Secondary products Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 9 What is a characteristic of effective organizational goals and objectives? a. They are simple b. They are short-term c. They are measurable d. They are long-term Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 10 Which factor will have a direct impact on attendance and ticket sales? a. Player salaries b. Sponsorship revenue c. Merchandise sales d. Team performance Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 11 What explains why your organization exists and what it hopes to achieve? a. A marketing plan b. A mission statement c. Goals and objectives d. A marketing strategy Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 12 Projecting overall annual revenue for an organization is a function of what? a. Sales quotas b. Risk management c. Financing d. The SWOT analysis Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 13 What do we call sales professionals who primarily communicate with customers in person? a. Corporate sales b. Professional sales c. Inside sales d. Outside sales Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 14 Which of the following is an example of a product brand? a. Madden Football video game b. Nintendo c. Athleta activewear d. Cabela’s Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 15 What is the first step to the sponsorship sales process? a. Developing the rate card b. The sales call c. Defining inventory d. Implementing a sales strategy Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 16 What is one of the three ways that community relations are typically implemented within an organization? a. Player/celebrity initiated b. Reactive c. Proactive d. Interactive Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 17 what provides initial background information about a prospective employee? a. Job application b. Cover letter c. Resume d. Job interview Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 18 What are the basic, physical, and extended characteristics of an item? a. Product values b. Product associations c. Product features d. Selling points Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 19 Which of the following is an example of licensee? a. The NBA b. NASCAR c. EA Sports d. A&B Above Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 20 What has occurred when an existing customer has recommended another organization or individual to a sales professional as a potential customer? a. A cold call b. A referral c. Telemarketing d. Team selling Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 21 ESPN’s X Games programming is an example of what? a. Niche marketing b. Re-positioning c. Brand analysis d. Market segmentation Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 22 Which is a popular strategy for companies to implement sponsorship programs? a. Retail promotions b. Avoiding media to keep the element of surprise c. Minimizing publicity d. Fireworks displays Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 23 The Miami Dolphins decision to provide season ticket holders a 10% discount on merchandise and a complimentary Dolphins newsletter is an example of what? a. Public relations b. Ticket holder benefits c. Community relations d. Fan loyalty Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 24 what typically provides the core revenue stream for many professional sports teams, colleges and universities? a. Merchandise sales b. Concessions and parking c. Ticket sales d. Sponsorship sales Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 25 what is the process of planning, organization and executing game production, presentation, entertainment and promotion? a. Game entertainment b. Game production c. Game operations d. Game marketing Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 26 When the NY Times reviews a movie, that particular film is gaining what? a. Reviews b. Publicity c. Marketing d. Sales momentum Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 27 Which of the following is NOT a function of marketing? a. Pricing b. Distribution c. Promotion d. Tangible Product Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 28 The team mascot performing high flying slam dunks at half-time is an example of what? a. Creative athleticism b. A game production strategy c. Game entertainment d. Gymnastic ability Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 29 Which of the following should always be included 0n a resume? a. Desired salary or compensation b. Qualifications c. Contact information d. Job description Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 30 What must be clear and to the point and should feature a catchy title? a. Press conferences b. Press kits c. Press releases d. Press passes Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 31 What are the means for an organization’s cash inflow, typically as a result of the sale of company products or services? a. Customer service b. Revenue streams c. Net profit d. Sales and marketing Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 32 Nike, Spalding, Wilson and Reebok are examples of what kind of sporting goods distributor? a. Retailer b. Wholesaler c. Manufacturer d. Designer Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 33 Which of the following events have provided a forum for ambush marketing tactics in the past? a. Charity golf tournaments b. The Boston Marathon c. Local high school basketball tournament d. All of the above Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 34 Printed media displayed for promotional purposes in sporting or event venues is an example of what? a. Broadcasting b. Product Placement c. Signage d. Cross promotion Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ Question # 35 Which of the following is not considered to be a form of branding? a. Product brand b. Extension brand c. Corporate brand d. Store brand Copyright © 2015 by Sports Career Consulting, LLC

The World Series of SEM ™ END Copyright © 2015 by Sports Career Consulting, LLC