AIM FOR 7 LAYERS APPLY A MAIN COLOUR SCHEME - PRIMARY or SECONDARY PLUS COMPLEMENT (recommended) - -USE BLACK FOR OUTLINES -USE WHITE FOR A SHAPE AND A COLOUR FOR THE BACKGROUND LAYER CHOOSE AN ACTION WORD USE ORGANIC AND GEOMETRIC SHAPES TO CREATE INTEREST & TENSION MAKE YOUR SPACE CROWDED MAKE YOUR SHAPES DYNAMIC AND DRAMATIC MAKE TEXT DYNAMIC & DRAMATIC – CONSIDER ANGLED TEXT, STAGGERED TEXT, PROGRESSION OF LETTER SIZE (INCREASING OR DECREASING) APPLY A SHADOW TO THE TEXT – TOP or BOTTOM plus LEFT or RIGHT USE A VARIETY OF LINE WEIGHTS (WIDTHS) TEXT SHOULD BE A FOCAL PAINT USE AT LEAST ONE LAYER OF DOTS OR LINES THAT REPEATS ONE OF YOUR FLAT COLOURS CHOOSE MEDIA: INKS OR ACRYLICS