Making the most of shiny new tools

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Presentation transcript:

Making the most of shiny new tools Glyn Thomas, Root to Branch Communications Michael Angeli, Care International UK

CASH DONATION

VALIDATION

ADDRESS

PHONE

CARD TYPE

CARD TYPE

GIFT AID GIFT AID

SOCIAL SHARE SOCIAL SHARES

REGULAR GIVING

TESTING PHASE Include a small but varied group of testers Use GA data to prioritise devices Don’t just ask testers to break stuff, ask them what they liked and why

PAGE BUILDER VS LEGACY TOOLS Page Builder is much more user friendly than the legacy tools Build up knowledge internally through group sessions and written guides Share knowledge and practice across teams to upskill

SAY GOODBYE TO LEGACY TOOLS…