THE LAUNCH

BroadBand Company was unveiled to the media on July 8, 2009 at T1 Club in Industrial Area. Above, an usher waits for guests to arrive.

On July 11, BroadBand Company was launched at Serena Hotels Victoria hotel. Above, Kwela Band members perform at the launch.

Second Deputy Prime Minister and Minister of Public Service, Hon. Henry Kajura represented the Vice President, Hon. Gilbert Bukenya as the Guest of Honour at the launch

Mr. Richard Bouma, CEO of PME Infrastructure, addresses guests at the launch. PME Infrastructure, a U.K. –based investment fund, is the major shareholder of TMP (U) Ltd., the mother company of BroadBand Company

These gentlemen represented the ZTE Corporation in Uganda. ZTE is one of BroadBand Companys biggest partners.

Guest of Honour, Hon. Henry Kajura shares a light moment with TMP Uganda Board Chairman, Prince David Namugala and Mrs. Namugala

A hotspot was set up for guests, like the one above, to test the BroadBand Company connection at the launch.

Guests were treated to a performance by renowned Saxophonist Isaiah Katumwa at the launch

An usher hands over thank-you gifts to guests. All guests were given a beautiful BroadBand Company-branded silver camera

TMP Uganda Board Members and senior management at the launch: L-R: Eric de Moudt (Investment Director, PME Infrastructure) Ham Mukasa (Head of Business Strategy and Corporate Affairs, BroadBand Company), Richard Bouma (CEO of PME Infrastructure), Prince David Namugala (Chairman, TMP Board of Directors), Arvid Knutsen (MD, BroadBand Company), Truls Andresen (Chief Marketing Officer, BroadBand Company) and Johnny Pedersen (Head of Operations and Maintence, BroadBand Company)

BroadBand Connect Kololo was launched at the end of July. BroadBand Connect stores are the different branches of BroadBand Company. In Kampala, they are at Kololo, Ntinda, Kansanga, Nakawa and Kampala Road. Above right: MD Arvid Knutsen and Kololo branch manager Jane Nankabirwa at the opening of the branch.

In addition to routine customer care service and information on new products and services (top left), BroadBand Connect Kololo also has a cafeteria (above right) and a state-of-the-art internet café (bottom centre)

And then the activities started in earnest…

In July, Uganda hosted the Smart Global Partnership summit at the Commonwealth Speke Resort at Munyonyo. BroadBand Company was one of about forty companies that participated in an exhibition at the summit. Above, BroadBand Company staff at the exhibition.

President Yoweri Museveni and Swazilands King Mswati were some of the VIPs that visited the stall.

Zimbabwe President Robert Mugabe also visited the stall and also tested the BroadBand Company connection!

In August, BroadBand Company sponsored a photo exhibition organised by NEED (local NGO) at the East African Community Media Summit at Imperial Royale Hotel. The exhibition was intended to highlight the plight of different groups of disadvantaged people in the country. INSET: EAC Secretary General, Amb. Juma Mwapachu at the exhibition

Hon. Beatrice Kiraso, Deputy Secretary General of the East African Community was also at the exhibition

BroadBand Company also sponsored a media centre for journalists. They were provided with a free internet connection and laptops so that they could send their stories to their media houses with ease. The media centre was extremely popular with journalists and other organisations have since approached BroadBand Company for the same sponsorship.

BroadBand Company also made her debut into the world of sports with a sh10m sponsorship package for the Uganda Rugby Union during the final leg of the Elgon Cup. Above, MD Arvid Knutsen hands over the BroadBand Company sponsorship to Uganda Rugby Union officials, as they also unveil the national team jersey with the companys logo on the back.

The rugby fraternity then fully embraced the BroadBand Company brand. Above, the national rugby team does their practice in BroadBand Company t-shirts

BroadBand Company staff with the National Rugby team

BroadBand Company has also been involved in motor sport. Above, MD Arvid Knutsen meets Bob Roberts, winner of the Fostino Rally (October 2009). Roberts branded his car with BroadBand Company colour and logo. BroadBand Company also sponsored him in the October rally.

During the Annual International Trade Fair at UMA Lugogo Show grounds, the BroadBand Company was one of the few selected to host Vice President Gilbert Bukenya. Above, MD Knutsen takes Prof. Bukenya around the BroadBand Company tent.

Christian Elandsen, CEO of TMP (U) Ltd., the mother company of BroadBand Company also visited the companys tent at the trade fair. Next to him, Chief Marketing Officer Truls Andresen (in a red tie) speaks to a customer.

BroadBand Company Business Support Officers Francis Wandera (top) and Tom Byarugaba (bottom) attend to customers at the trade fair.

Chief Marketing Officer Truls Andresen hands over the grand prize to winner Alice Ayo. All visitors to the BroadBand Company tent had a chance to participate in a draw, which had a grand prize of a brand new laptop, fully connected with the BroadBand dongle with network connection for six months.