Retention Model This model illustrates retention by exploring the membership activity between two points in time. It provides a framework to view how the induction and termination of members contribute to the net gain or loss from year to year. Therefore, the amount of turnover and retention that is occurring in a club can be quantified.

_____ _____ Retention Model ____ ____ ____ ____ ____ Start date: _____ # Members ____ # Existing Members Terminated ____ # New Members Inducted ____ # Existing Members Remaining in Club ____ # New Members Terminated ____ # New Members Currently Active __% of Members at start __% of Total New Members End date: _____ _____ # Members ___% Net Gain / Loss

Instructions for use of Retention Model Establish the time frame you wish to study by entering your Start date in the top blue box, and your End date in the bottom blue box In the top blue box, enter the number of active members in your club on your start date In the bottom blue box, enter the number of active members on your end date The __% Net Gain / Loss can be calculated by using the following formula: (End date membership number – Start date membership number) * 100 Start date membership number =__% Net Gain / Loss In the Existing Members Terminated box, enter the number of members that were active on your start date but terminated before your end date The __% of Members can be calculated by using the following formula: Existing Members Terminated * 100 Start date membership number = __% of Members In the Existing Members Remaining in Club box, enter the number of members that were active on your start date and were still active on your end date.

Instructions for use of Retention Model (continued) Note: The numbers for Existing Members Terminated and Existing Members Remaining in Clubs should equal your Start date number 8) In the New Members Inducted box, enter the number of new members inducted between your start date and end date 9) In the New Members Terminated box, enter the number of new members that were terminated before your end date 10) The __% of Total New members can be calculated by using the following formula: New Members Terminated * 100 New Members Inducted =__% of Total New 11) In the New Members Currently Active box, enter the number of new members who were still active on your end date Note: The numbers for New Members Currently Active and New Members Terminated should equal the number of New Members Inducted Note: The numbers for Existing Members Remaining in Club and New Members Currently Active should equal your End date number