GOT MILK? GOT MEME?.

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Presentation transcript:

GOT MILK? GOT MEME?

“Got Milk?” was launched in 1993 Goodby, Silverstein & Partners Most successful advertising campaign ever Viral marketing and social media Tagline “Got Milk” became a social icon Designed to help increase milk sales in the US

Greis explains that “ ...new technologies afford opportunities for amateurs to create, publish, and distribute social critique at viral speeds, making possible, in part, what Henry Jenkins (2006) has dubbed a “participatory culture. (340). Cow Small Child Superman

Baby

Cow