Emerging Technology: Practical Applications of Web 2.0 Technologies! Kelli Staley Lansing Public Library Metropolitan Library System April 11, 2007

How Lansing Public Library Implemented Web 2.0 Technologies for Under $ Flickr Blogging Library Toolbar Search Engine Optimization Podcasting Screencasting

flickr

flickr.com Share & show off your photos Allow comments Blog photos easily Collaborate Build Community

Teen Photo Contest

Rex Checks Out

Read Posters Viewed 2,664 times!

Tom Viewed 399 times!

Chief Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost Camera –Digital –Scanned Prints –Photo from CD Flickr –Basic Account=Free –Unlimited Uploads $24.95/ 1 year or $47.99/ 2 year $ year flickr pro account (donated by Friends of the Library)

Blogging

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

Whos reading/listening

Cost Blogger Feeddigest –Limited to 5 digests FeedBurner –Some premium services $0.00

Library Toolbar

Why a Toolbar? Fewer people visit library websites to begin their searches Constant presence in users internet experience Patrons are familiar with the format of browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

Cost Conduit.com –Wizard to create toolbar –Web page to host & allow downloads –IE and Firefox $0.00

Search Engine Optimization Meta Tags – Googles Webmaster Tools –

Search Engine Results Summaries Keywords Frequency Google spiders revisit your page to check for changes

Search: Metropolitan Library System

Summary: Metropolitan Library System

Source code: Metropolitan Library System

Metropolitan Library System

Source code with keyword meta tags Lansing Public Library Home Page

Description & author meta tags

Description & author meta tags

Submit Express Meta Tags Generator

Example Generated Meta Tags my website title

Googles Webmaster Tools

Cost Submit Express Googles Webmaster Tools $0.00

Podcasting Library programs Upcoming programs National Library Week, Banned Books Week, Library Card Month… –Check the ALA website for radio scripts! Share conference presentations

Podcasts Listen on your computer …or on your MP3 player

Downloaded a Podcast? Some 12% of internet users say they have downloaded a podcast so they can listen to it or view it at a later time. Source: Pew Internet and American Life Project

Podcasting Essentials Microphone Computer –Laptop OR desktop you can move Audio software for editing –AudacityAudacity Mp3 encoding software –Lame mp3 encoderLame mp3 encoder Web server space to post audio files

Podcasting Optional Griffin iMic external sound cardGriffin iMic –Hear the differenceHear Portable recording –Mp3 player with recorder attachment iPod Belkin TuneTalk

Podcasts-audacity

Audacity

Itunes

Cost Audacity $0 LAME encoder $0 iTunes $0 Feedburner $0 Microphone $12 Griffin iMic $40 $52.00

Juice

Screencasting Demonstrate features of the online catalog –Place a hold –Renew items online Demonstrate online databases Help on demand, especially for remote users

Screencasting Software –Wink orWink –CamtasiaCamtasia Microphone Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost Wink $0 Camtasia –(free trial) $0 Headset microphone (optional) $16 $16.00

Trendsetters Library Success: A Best Practices Wiki – Add your librarys story!

Learn More SirsiDynix Institute – –Free seminars for customers of any ILS –Check the archives for past presentationsarchives Podcasting (new presentation coming June 5)new presentation coming June 5 Screencasting Web 2.0 …and MORE!

Final Costs Flickr$47.99 Blogger$0 Toolbar$0 Search Engine Optimization$0 Podcasting$52 Screencasting$16 Feedburner$0 $115.99

Thank you! Websites are bookmarked at: ©2007 Kelli Staley