Booking and Yield Management SS 2018 Introduction 10.04.2018 / 13.04.2018

Lecturers Ass.-Prof. Dr. Anna Fensel (STI) Oleksandra Panasiuk (STI) Zaenal Akbar (STI) Bernhard Rieder (Seekda -> Kognitiv) Semantic Technology Institute (STI) Innsbruck University of Innsbruck Technikerstrasse 21a 6020 Innsbruck, Austria email: bym18@sti2.at

What will you learn in this course? Learning Outcome: have a profound knowledge of information systems, booking and yield management, online communication concepts, methods and tools of E-tourism, know the available framework for announcing journeys and hotel booking, know methods, tools and strategic guidelines for improving income management and for increasing the number of bookings, are able to critically examine the opportunities relating to online communication and customer retention on new Internet platforms and in new channels.

Topic Distribution per Block / Day Introduction, History and Theory of Revenue Management Estimation, Forecasting and Overbooking Empirical Booking and Yield Management Hotel Online Distribution Structured Data and Action Theory, foundations Practice, state of the art

Timeline No. Date Group-0 Group-1 Group-2 1 Tue, 2018-04-10 SR 2 SR3 2 Fri, 2018-04-13 3 Tue, 2018-04-17 4 Tue, 2018-04-24 SR 3 5 Fri, 2018-05-04 6 Tue, 2018-05-08 7 Tue, 2018-05-15 8 Fri, 2018-05-18 9 Tue, 2018-05-22 10 Fri, 2018-05-25 11 Tue, 2018-05-29

Schedule Every block: No. Time Activity 1 09:00 - 10:30 (90’) Lecture 2 10:30 - 10:45 (15’) Short break 3 10:45 - 12:15 (90’) Tutorial 4 12:15 - 12:45 (30’) Long break 5 12:45 - 14:15 (90’) Exercise

Practical part Teamwork on topic- and real live related questions Language: English/German Teamwork on topic- and real live related questions Applying the learned skills to demo data (calculations in Excel) Practical work and exercise papers Teamwork, regular update and final presentations Grade requirements: successful participation & assessments VU attendance is mandatory In emergency situations contact us at bym18@sti2.at 7 7

Grading System Attendance is mandatory - absence means no score! Remember to sign the attendance sheet! Your grade will be accumulated from every score in every exercise Each exercise is valued as follows: Solution (70 %) Presentation of the solution (30-20 %) Answer to questions in the presentation, if applicable (10-0 %) Remember to submit your exercises in OLAT, at the latest by the start of the next seminar after the one for which you received the exercises! Every day’s all exercises amount to 20 points in total. Hence, the whole semester coursework has 100 points in total – 100%.

Grading System – from Exercise Points to the Grade The course is passed if 60% of the points are reached. We will keep you up-to-date on your progress during the semester. If you still run in doubt, ask us. Score in % of the total Grade 90-100 1 80-89 2 70-79 3 60-69 4 0-59 5

References Course on the webpage: https://www.sti- innsbruck.at/teaching/course-schedule/ss-2018/booking-and-yield- management-ss-2018 Slides and other materials are appearing there as they are presented at the lecture As well as see OLAT, for the exercises

Exercises You will be working in a group In every block The number of members is up to 5 You will be in the same group for the whole course In every block A list of exercises will be assigned to your group via OLAT Download the exercises from OLAT Work on the given exercises Upload your answers to OLAT Only uploaded answers to OLAT will be awarded scores