MED2001 Advanced Media Production Dr Sophia Drakopoulou

Welcome to MED2001 3 Media blocks every 4 weeks Web Digital Image and Layout Video 1990s 2010s

Outputs Media Convergence You are expected to combine media and use technology and content with contextual awareness and conceptual development. Each project must incorporate the following media: video, flyer print or web, use of typography, website and / or social media.

Responsibilities USB stick Independent Study 4 hours a week Must prepare before each workshop Learning log ‘flight hours’ Adobe Creative Suite CS6 USB stick

Project examples 1 Self Promotion blog. http://ljbrosnan.tumblr.com/ http://peach-speech.com/ Glimpse and escape Magazine http://www.joomag.com/magazine/glimpse- april-2013/0866840001364567629 Fame Redefined. https://www.facebook.com/pages/Fame- redefined/385332508241624http://www.yout ube.com/watch?v=7xicCyVqmsc

Project examples 2 Harlem Shake. https://www.youtube.com/watch?v=O14g 0YZQXM0 promotion:http://www.youtube.com/w atch?v=dU7Dvv35IIg

Internet Memes Flash mobs Harlem shake speed and connectivity Flash Mobs are generally non-political acts. understood in relation to communication and mobility speed and connectivity Harlem shake Internet Meme that went viral Source: Adriana de Souza e Silva, and, and Jordan Frith,2010. "Locative mobile social networks: mapping communication and location in urban spaces," Mobilities, volume 5, number 4, pp. 485-505. You didn't make the Harlem Shake go viral - Corporation did. 2013

Assessment Formative: A4 Page in In Design Blog with social media integration 1 min video with titles, soundtrack and cut sequence

Summative Assessment Brief is specific to your programme of study Technical competency up to you Group work Creative project with endless possibilities Be creative !

Assessment criteria Contextual and conceptual development 1. Target audience. Content, style, design and platform are appropriate for chosen target audience. 2. Communication of message. Project concept is clear, aims and message are clear and well communicated. 3. Clarity of Presentation. A Well executed concept. Project and concept should be coherently presented. 4. Level of completion. Project is complete or near completion. Technical aspects 5. Quality of media used, Quality of image layout and of integration of media. The quality of the end format is well made with a high quality finish. 6. Appropriateness of media technology and or platform. Combination of media and platforms are appropriate to subject mater. The chosen final output must be appropriate to chosen theme.

New VLE Virtual Learning Environment MOODLE Reading List all E-Books! Help guide and workshop guides Demonstration

Integrating social media QR codes Facebook groups Google maps

Cybersalon Get Involved! Monthly events free for you to attend Network of academics, practitioners and creative Networking opportunities

Managing the Facebook Group Cybersalon Facebook group case study

Next week workshops Get an account at wordpress and have this ready for workshops next week Start thinking about the blog you want to create.

Discussion Questions Campus faculties The Grove and digital media workshop rooms