The Recruitment Challenge

Who are we? Training for Business is part of the NHTA Ltd group – established 1983 Deliver business based apprenticeships across the East Midlands Ofsted Outstanding We pride ourselves on flexible and high quality delivery for employers

Times are a changing….

The Present Ageing work force Low unemployment Competition New type of person entering/in the market Not just after money – lifestyle is king Productivity

Recruitment as a Selling Process Sizzle not the sausage Value Proposition – what's yours? BUT remember expectation management.. Get them and KEEP them

What We Do – Value Proposition What is our value? Innovative and different perks Not focused on traditional benefits Designed to drive the business forward Promotion of work life balance and happy environments Staff are our greatest assets – let them be your canaries

What We Do – Value Proposition Birthday entitlement Pub/Afternoon Tea/Restaurant ad hoc events KPI’s driving the business… with a fully paid holiday! Early finishes on the last Friday Star Employee Awards Plus Easter egg hunts, advent calendars, flexible leave around children Happiness surveys Staff taking staff meetings and attending management meetings Psychometric testing and team profiling

So you have a value proposition – what now? Advert content – sell the sizzle – its your shop window LinkedIn Indeed or online sites Your own website – does it reflect your values? Facebook and facebook advertising Staff referrals Consistency is key – don’t just recruit roles when you need to! Create and nurture a talent pool Think differently…. https://m.youtube.com/watch?v=k3TRaKG6MzI

Do you have a target personnel?

Example – Homework Two Example job adverts: Positives and negatives of each? What do you feel when you read the advert? Hi-light all the areas that appeal to you; Who would you work for and why?.. What are the main selling points?

Using video is a great way of making your possible new staff FEEL Staff are people – create something that the right people for your organisation want to be part of Videos engage people more than text. You must understand what your value proposition is. It must have a purpose. https://youtu.be/CUljSzjnho0

What else is happening out there? Work place environments – google and the slide, swings, video games rooms Open and shared environments – away from desks Flat management structures – Cheetham Jackson Social and community give back days – Experian Unlimited holidays

Thoughts to take away… Who is your target new personnel? What is your value proposition? Do people know and understand your organisations culture and values? How could your organisation recruit differently?