Module 2 Security Opportunity

Setting the scene: Security in Australia Household burglaries remain one of the most prevalent crimes in Australia, with 37% of Australian survey respondents being the victim of a break-in - 40% were broken into by forced entry through a window (compared to 32% in 2013) - 24% said they were home at the time, while 15% were away on holiday Source: Secure Homes Report 2015, ADT Security Australia

Setting the scene: Security in Australia Complacency towards home security remains a concern, with: - 55% reporting they accidentally leave home or go to bed without locking up - 58% of participants who forgot to lock-up experienced a break-in Source: Secure Homes Report 2015, ADT Security Australia

Setting the scene: Security in Australia More than one in five (21%) hide a spare key outside their property for visiting tradespeople/cleaners or for a family member (up from 17% in 2013) 40% who experienced a break-in failed to claim the costs from their insurance company The average cost of stolen items are $3,666.00, 48% of items stolen were of a high value Source: Secure Homes Report 2015, ADT Security Australia

Opportunity: Security in Australia The most common way to research a security company is through word of mouth and referrals according to customer research (almost 50%) 41% of those polled use a monitored home security system (up 3 from 2014, up 16 from 2011) Half the respondents would prefer to purchase a home with a burglar alarm already fitted Source: Secure Homes Report 2015, ADT Security Australia

Opportunity: Security in Australia Australian capital city usage of monitored systems has risen to 55% (up from 46% in 2013) 37% 47% 59% House (no change) Villa/apartment (up from 42%) Unit/apartment (up from 43%) Source: Secure Homes Report 2015, ADT Security Australia

Opportunity: Security in Australia Australia has seen a sizeable increase in younger demographics having home security: 77% 50% 23% 27% Source: Secure Homes Report 2015, ADT Security Australia