DESIGN THINKING EXPRESS IDEATION (BUSINESS MODELING) Ricardo Altimira Vega, PhD www.hi-consult.com ricaltimiravega@gmail.com

Design thinking: Workshop objectives Familiarize with DT Share success factors Exercise caseS (express / visual) Identify areas of application for us Have Fun

Design thinking: What? Set of tools of designers and architects "transferred" to the world of business Based on: - Focus on the customer/ user (empathy) - Co-work - Creativity "at its best“: thinking out of the box - Agile and visual prototypes

Design thinking: Where (areas)? Innovation in products and services Business models for: - Start-ups - Re-engineering Digital Transformation for: - Customer/ user - Process - Human team - Problems / Problems / Problems

Design thinking: spaces to “create” Hubs Creativity Centers Iconic Buildings

Impact-Hub Madrid

U-lab / UTS – Sydney

Hub AREA 31 – IE B-SCHOOL, Madrid

Guggenheim Museum-Bilbao / Deusto B-School

Design thinking: Success factors (372 projects in 11 countries mainly start-ups / Education/Tourism/IT/P3/Innovation/F&B) - Stakeholders to add value - Co-work “for post-it” (1st Phase) - Focus on the "person" and "point of view" - Co-work “for profit” (2nd phase) - Quality of ideation and its criteria - Co-work “ for success” (3rd phase) - Rigor with prototypes and indicators

Design thinking “express” (Co-work Tables) .

Design thinking “express” (Co-work Tables)

Design thinking “express” (Identify Customers) .

Conclusions: - Great Job on our “express” exercise! - Design thinking is here to stay Thanks for your participation and always at your disposal: ricaltimiravega@gmail.com