TECH VISION 2017 Marketing Plan HSA

2017 TECH VISION MARKETING OBJECTIVES LEAD THE DIALOGUE ABOUT THE FUTURE OF BUSINESS AND TECHNOLOGY @ LOCAL BUSINESS COMMUNITY HELP POSTIONING ACCENTURE AS A PREFERRED PARTNER IN GROWTH, INNOVATION AND TRANSFORMATION AGENDAS OF OUR CLIENT AND TARGET COMPANIES ENGAGE WITH PRIORITY CLIENTS AND INFLUENCERS IN AT LEAST ONE CHANNEL

2017 TECH VISION MARKETING STRATEGY LEVERAGE THIS RELEVANT CONTENT THRU DIFFERENT MULTIPLE CHANNELS AS A DRIVER TO INFLUENCE CLIENT´S DIGITAL AGENDA AND OTHER TARGET AUDIENCES (#) (#) FOCUS in CEO, CFO, COO, CTO, CIO, CMO & REPORTS INFLUENCERS DEANS ALUMNI CANDIDATES

2017 TECHNOLOGY PRELIMINARY REPORT INTERNAL APPROACH HSA Training (via WEB)  6 speakers + 100 attendees

2017 TECHNOLOGY PRELIMINARY REPORT Argentina + Chile + Colombia  country Overlay & landing pages

2017 TECHNOLOGY PRELIMINARY REPORT Total send: 377 Total opens: 196 eMailing to target audience – Phase I Argentina Total send: 377 Total opens: 196 Unique Opens: 98 (27%) Unique CTR: 7%

2017 TECHNOLOGY PRELIMINARY REPORT Video series TV Long version TV Short version TV Trend 1

2017 TECHNOLOGY PRELIMINARY REPORT Social Media Campaign