ECM in an Era of Digital Disruption Cheryl McKinnon Principal analyst ECM in an Era of Digital Disruption IBT@DMSEXPO

Digital disruption is here “In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to disrupt markets, undercut competitors, get closer to customers, and generally wreak havoc with the usual ways of doing business. The only way to compete with them is to adopt their methods.” James L. McQuivey Source: James L. McQuivey, Digital Disruption: Unleashing the Next Wave of Innovation, Amazon Publishing, 2013

Status quo is not sustainable The pace of digital innovation outstrips the current capacity of many first-generation information management tools. Organizations are struggling to ramp up their content management maturity levels. Business leaders are turning to enterprise architects to develop information architecture plans. The fast pace of technology shift is challenging the ability to set long-term road maps.

ECM Satisfaction = Decreasing Rate of Dissatisfaction Base: enterprise content management professionals Source: May 2013 Global Enterprise Content Management Online Survey, October 2011 Global Enterprise Content Management Online Survey, Forrester’s October 2009 Global Enterprise Content Management Online Survey

Cloud Reality? Somewhat Stormy… Which of the following statements best describes your experience with ECM in the cloud? Percentages may not equal 100% because of omitted options and multiple response option Base: enterprise content management professionals Source: May 2013 Global Enterprise Content Management Online Survey, October 2011 Global Enterprise Content Management Online Survey

Content Analytics / Auto-classification Still Experimental What best describes your firm’s current usage or plans to adopt content analytic, auto-classification, or auto-categorization tools as part of an ECM initiative? Base: 177 Enterprise Content Management professionals Source: May 2013 Global Enterprise Content Management Online Survey

Successful teams adopting agile approaches

What would you do with a clean slate? Simple web and mobile access to content anywhere and anytime Inherent categorization, classification, and policy application Analytics everywhere Better identity management across content applications Governance across the entire life cycle of content . . . not just at the end

Toward a future of transparent content services Source: January 11, 2013, “Trends In Mobility, Cloud Computing, And Analytics Shake Up ECM” Forrester report

Recommendations Create a watchlist for information management technologies. Engage in road map discussions with current vendors. Become aware of alternative vendors with updated platforms or licensing models. Identify where cloud or SaaS platforms can play a role in a road map. Focus on standards and interoperability to avoid lock-in and migration woes.