E-poslovanje in spletne tržnice 4. sestanek direktorjev informatike 7 E-poslovanje in spletne tržnice 4. sestanek direktorjev informatike 7. 11. 2001 Igor Kosem, SAP Slovenija

Velika rast internetske trgovine Internetsko trgovanje Velika rast internetske trgovine Milijoni USD Supply Chain Management December 2000

Nova ekonomija in internet Prvi vtis internet je dodatek internet je za nove storitve … Stvarnost internet vpliva na vse poslovanje

Obljube interneta in stvarnost Na internetu je obilna ponudba izdelkov, toda... “Že 4 tedne čakam na dobavo izdelka, ki sem ga naročila na spletu.” “Ne morem konfigurirati izdelka, ki ga želim kupiti.” “Nihče mi ne more povedati, v kakšni fazi je moje naročilo.” Kupec Na internetu je ogromno potencialnih kupcev, toda... “Nimamo avtomatskega procesiranja naročil - naročiIa nas preplavljajo.” “Svojim kupcem ne morem zagotoviti individualiziranih storitev.” Prodajalec

Gradniki e-poslovanja Portal Customer Relationship Mgmt. Supply Chain Mgmt. E- Procure- ment Product Lifecycle Mgmt. Financials Human Resources Business Intelligence Rešitve za e-poslovanje Marketplace

Primer portala – mySAP.com Workplace poosebljeni portal za: zaposlene kupce partnerje integrira vse aplikacije na nivoju uporabniškega vmesnika po principu vlog Single sign-on Web browser access single sign-on INTERNETSKO POSLOVNO OKOLJE mySAP Workplace Druge internerske storitve Ne - mySAP.com meja podjetja mySAP E-Business solutions Internetske storitve mySAP

Dostop do notranjih in zunanjih storitev Meja podjetja Workplace (osebni portal) Marketplace (spletni portal na naslovu www.mySAP.com) Marketplace e-skupnosti Left bottom screens refer to locally implemented application accessible from workplace Screens on right are Internet services 3 ways of making money Product sales Services Project basis (possibly advertising) Benefit: integration of services in marketplace and your internal applications --------------- User-Perspective: Workplace and Marketplace are connected From Workplace: marketplace offers access to external information and services Marketplace fits to a business community (users, business partners, e.g. in the same industry). Each marketplace user can personalize his view Informacije in storitve znotraj podjetja Informacije in storitve zunaj podjetja

Zahteve za portal katerikoli vir katerakoli vloga katerakoli naprava splet direktorica PDA Business Information Warehouse predsednik mobilni workplace produkcijski sistem prodajniki PC

Elektronske tržnice in portali stari svet (1:1) Nabavna podjetja Prodajna podjetja novi svet (n:m) Kupci Uslužbenci Dobavitelji Partnerji Marketplace

(npr. Preskrbovalna veriga) (Integracijsko stičišče) Različice spletnih tržnic A) Portal (npr. B2C Trgovina) B) Marketplace n:m (npr. Borza) C) Marketplace 1:n (npr. Preskrbovalna veriga) D) Interni Marketplace (Integracijsko stičišče)

Poenostavljena nakup in prodaja scenarij za c-poslovanje: One-Step Business Kupec ABC d.o.o. Prodajalec XYZ d.d. Ugotovljen potreba po nabavi Priprava kataloga izdelkov na spletu Market- place Rešitve za prodajo Iskanje poslovnega partnerja HTML HTML Izbira in konfigurira-nje blaga in storitev Rešitve za nakup Poslovni direktorij Primerjava ponudb od več dobaviteljev Kontrola dobavljivo-sti in določitev cene Izmenjava dokumentov Kreiranje nabavnega naročila Kreiranje prodajnega naročila ERP XML XML ERP Prejem in plačilo Dobava in fakturiranje

Ustvarjanje ekonomije obsega scenarij za c-poslovanje: združevanje naročil Tržnice Podjetja Uslužbenci 25 7 3 6 1 C P G 10 100 8 50 primerjava distribucija čas

Dinamično določanje cen scenarij za c-poslovanje: dražba za nepotrebno opremo Pobudnik ABC d.o.o. Interesent XYZ d.d. Ugotovljena nepo- trebnost opreme Ugotovljena potreba po opremi Izbira prodajnega kanala: dražba Izbira nabavnega kanala: dražba Market- place Kreiranje ponudbe XML HTML Iskanje dražbe in draženje ERP ERP HTML Pregled ponudb in določitev dobitnika e-pošta Sporočilo o dobitku na dražbi Dražba Kreiranje prodajnega naročila XML XML Kreiranje nabavnega naročila Dobava in fakturiranje Prevzem in plačilo

Vstop ERP v e-poslovanje e-kanali v podjetju e-prodaja ERP e-nabava Mickey Mouse represents an enterprise with web buy sell We are seeing prepared to buy - SCM - perhaps admin proc company able to sell - CRM -simple non-config. items like books often point solutions, disconnected with systems infrastructure Offers quick, access to web as a market place with out exposing back office inefficiencies Benefits presence, entrée and possibly some cost savings Few if any new demands for information Many company has taken this step

Vrednostne verige Vrednostne verige povezane s portali - Marketplace E Sell ERP E Buy e-prodaja e-nabava Vertikalni Marketplace 1 e-prodaja ERP e-nabava e-prodaja ERP e-nabava E Sell E Buy Vertikalni Marketplace 2 VALUE CHAIN INTEGRATION What we are seeing dynamic interaction between buyers and suppliers over web - availability visible, bidding facilititated tighter links up and down value chain growing into electronic market places - commodity chemicals emarket benefits improved customer service access to new trading partners process efficiencies and cost savings increase speed future options Improves on what we already do / relies on good information TRANSFORMATION As companies connect to multiple portals they will change the way they work Proficiencies increased Processes are being redesigned to include wider range of trading partners momentum developed - broader Benefits new business models - outsourcing, services on the web competitive advantage - channels, products, service, speed, cost and prices i.e. company procuring supplies on one portal and collaboratively planning on portal 2 companies organize and operate differently based on accurate, timely, appropriate information

Konvergiranje vrednostnih verig e-prodaja ERP e-nabava Industry 1 Market Place e-prodaja ERP e-nabava Industry 2 Portal Industrijski Marketplace 1, 2... As appropriate industries will merge Will also create new strategic options Driven by lower transaction costs lower barriers to entry increased organizational capabilities New industries could emerge ie. Banking, insurance and financial services Impossible to imagine without the best possible data