“Where your Plants are in our Hands” Plant Sitters “Where your Plants are in our Hands” Anthony Sawyer 16 years old Junior, Sullivan High School

Problem Dying plants and flowers from being left untended Plants and flowers left abandoned at home for long periods of time 80% of people surveyed report that they forget to water their plants, and they end up dying

Solution/Benefits We take care of plants for their owners while they away for business or vacations. Our customer’s plants wont die when they are away. Our customers would also benefit because they have their plants taken care within the privacy of their own home.

Mission & Social Impact Origin: The founder was inspired to start this business when his grandparent’s plants almost died once when they went on vacation, and he was able to revive them. Mission Statement: Plant Sitters, a plant care service, provides good care to customer’s plants when they are not home. Plant Sitters arranges the schedule the plants need to be watered and fed based on the customer’s convenience. Social Impact: Plant Sitters makes a social impact because keeping plants alive contributes to decreased carbon dioxide levels in the air.

Description of Service Plant Sitters takes care of plants when owners are away We also rehabilitate plants when they are dying Customers can call to request our services when encountering our advertisement Customers can specify their care requests Customers will receive our services & not worry about the payment until after they assure themselves their plants are well taken.

Business Model Definition of One Unit 1 week of plant care per household. Description of Expenses Variable Material Expenses Total: $0.50 Miracle Grow $0.50 Fixed Expenses Total: $150.00 Insurance $50.00 Advertising $25.00 Cell Phone $75.00 Economics of One Unit Selling Price $50.00 Cost of materials $0.50 Cost of labor $17.50 Transportation $10.00 Total COSS $28.00 Contribution Margin $22.00 Monthly Break Even Units $150.00 = 6.82 ≈ 7 units $22.00

Description of Target Consumer Market Analysis [Market Analysis] Market Statistics Industry Name: Residential Cleaning Service Annual Industry Sales: $ 46 billion Description of Target Consumer Demographics Geographics Ages 20-75, male & female, +$50k household income Benteen Park Area of Atlanta 30315 Psychographics Buying Patterns Travels a great deal, Appreciates nature and loves their plants Willing to spend money on plants, Afford to travel; Doesn’t like going out much to hardware stores to buy plants. Total population of targeted geographic area Population of target market 40,288 Market size (based on survey) Target Market Size 5,873 1,113

Marketing & Sales Posters in local hardware/gardening supply stores Weekly ad in local newspaper gardening section Referral discounts offered Passing out of flyers in local park Advertise in social media such as Twitter, Google+ & Facebook

Your Competitive Advantages Competition [Competition] Plant Sitters Sprout Home Gethsemane Garden Center Location Home Store Business Model Focus on Plant Care Also sells home decor Sells a lot of supplies Trustworthiness Build relationship Unknown salesperson Your Competitive Advantages 1. Provides the care in the convenience of customer’s home. 2. Focuses only on plant care and not the sales of multiple items. 3. Can be trusted because we build relationships with customers.

Qualifications Basic plant care knowledge Insured company NFTE experience Sullivan Finance Academy experience PLANT SITTERS LOVE GARDENING & PLANTS!

Sales Projections Total Units Net Profit 118 $676.60 Gross Revenue $5,900 Net Profit $676.60 Sales Projections

ROI: Return on Investment Start-up Funds Item Why Needed Cost Uniform marketing/professionalism $35.00 Crate transportation of tools $10.00 Small shovel plant renovation $5.00 Plant scissors $12.00 Fertilizer feeding $15.00 Water spout watering Total Startup Expenditures $82.00 Emergency Fund $41.00 Reserve for Fixed Expenses $450.00 Total Startup Investment $573.00 ROI: Return on Investment $676.60 = 118% ≈ $1.18 $573.00 ROS: Return on Sales $676.60 = 11.5% ≈ $0.11 $5,900.00

Future Plans Plans for Growth: Plans for Philanthropy: We want establish a profitable customer base. Expand our business across Atlanta, and then nationally. Plans for Philanthropy: Plant Sitters will donate to efforts that help plant trees and create green places in urban areas

“Where your Plants are in our Hands” Plant Sitters “Where your Plants are in our Hands”