Pasco County Schools Food & Nutrition Services Value-Add Programs
FNS Strategy: Honor RFP award / language Ask for support from Tyson Generate menu excitement Market as limited time offer Manage our inventory / forecasting
Tyson Support: Chef-developed recipes Marketing concept Ballpark Burger The Double Play Wild Card Wrap Marketing concept (Feature weekly sandwich; Students vote – winning sandwich stays on menu; raffle winners) Marketing materials (Posters, announcements, ballot boxes, tickets)
Win-Win for all! Students – New menu items to try; influence what’s offered on the menu; random prize winners; fun theme. FNS – increased participation; minimal cost; utilized current inventory items. Tyson – additional menu slots; increased sales; minimal cost; Chef and marketing team already on staff.