PROPERTY OF PIMA COUNTY JTED, 2010

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PROPERTY OF PIMA COUNTY JTED, 2010

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PROPERTY OF PIMA COUNTY JTED, 2010 Marketing Think of at least two ways that you are different from other students in this room. Introduction Be prepared to share 1 PROPERTY OF PIMA COUNTY JTED, 2010

PROPERTY OF PIMA COUNTY JTED, 2010 Objectives Define terms that represent diversity 2. Identify diversity influences 3. Examine how diversity influences purchasing decisions made by consumers Fill in the appropriate word in your Be prepared to share 2 PROPERTY OF PIMA COUNTY JTED, 2010

PROPERTY OF PIMA COUNTY JTED, 2010 Vocabulary 3 PROPERTY OF PIMA COUNTY JTED, 2010

PROPERTY OF PIMA COUNTY JTED, 2010 Vocabulary Defined Market – Group of potential customers with similar needs willing to exchange something of value to satisfy that need Target market - A specific group of potential customers a company aims its product and services Market segmentation - a way of dividing a specific portion of a market Diversity – The quality of being different 4 PROPERTY OF PIMA COUNTY JTED, 2010

PROPERTY OF PIMA COUNTY JTED, 2010 Vocabulary Defined Demographics – Personal characteristics such as age, gender, income, marital status, ethnic background, education and occupation Geographics - separating based on where people live Psychographics - grouping people with similar lifestyles (shared attitudes, values, opinions and behavior) 5 PROPERTY OF PIMA COUNTY JTED, 2010

Name That Segmentation 1) demographics 2) geographics 3) psychographics 4) demographics 5) demographics 6) psychographics

What product would they buy? What influences purchases for that group? Be prepared to share 7 PROPERTY OF PIMA COUNTY JTED, 2010

PROPERTY OF PIMA COUNTY JTED, 2010 Marketing 12 word summary In 12 words or less, summarize the most important aspects from today's lesson. Be prepared to share 8 PROPERTY OF PIMA COUNTY JTED, 2010