TIPS FOR SUCCESS

The type of candidates we generate: We actively target corporate professionals in a career transition and pitch the idea of business ownership as an alternative. These candidates are in the early stages of their franchise search, therefore are very inquisitive. They opt-in to our program due to unemployment, underemployment, or discontentment with their current situation. They are looking to pursue business ownership as an additional option to their job search. Timing is essential! Tip: When presenting franchise brands, our clients have had success pitching at least one semi-absentee business model. Our Lead Candidates are active in their job search and will appreciate a franchise that could be run while keeping their new job. Every step in our process to generate quality leads is performed in-house. This means there is always an open line of communication within our team and the time it takes to adjust to our clients’ needs are minimized.

Things to Know: The Lead Candidates are NOT aware of the brand, Executive Leads. Our Lead Candidates are informed that anyone we refer will reference the Franchise Coordinator’s name. To make for a warmer call, please reference the Franchise Coordinator’s name on voice messages, emails, and introductions. Lead Candidates are matched to franchisors of interest and a single consultant. We will never match a lead to multiple consultants. We will provide, to the assigned consultant, the name(s) of the franchisors that were matched to the Lead Candidate. After a lead has been set, the franchise coordinator sends a follow-up email which includes your contact information. We also inform them to expect phone call(s) within the next 48 hours. It is important that your phone number on this email is the same number that shows on the Lead Candidate’s caller-id.

Contact Techniques First method of contact should be a phone call, and not an email. First call should be made within a couple hours of receiving the lead.  The longer time passes, the greater the chance of losing the lead.  Time kills deals. If no answer, leave a voice message and then follow up with email.  The email message should be a short, personal email asking for best time to talk while making reference to the Franchise Coordinator’s name.  Try to avoid sending marketing or sales material via email until contact is made by phone. Rinse & repeat.

Sample Script - Call Intro Hi [franchise candidate], This is [name] the senior franchise consultant with [company].  Our franchise coordinator, [Fran. Coordinator], has informed me that you are interested in exploring franchise opportunities in your area. Do you have a moment to speak?

Best Practices Make sure to have a signature with your contact information on all emails sent to the Lead Candidate. Refrain from using free/personal email accounts such as gmail, yahoo, verizon, comcast, etc.. Make sure to review and spell check all email correspondence to the Lead Candidate.