3.01-C Technology in Product/Service Management

Slides:

Advertisements

Similar presentations

Connor Trent & Connor Seay

Advertisements

Cash Register Express POS Software. Why Computerize? ● Speed Customer Checkout (faster than a cash register) ● Reduce Theft (2 %) ● Reduce Shrinkage (2.

Product/Service Management

An Introduction to Integrated Marketing Communications

Sixth Edition 1 M a n a g e m e n t I n f o r m a t i o n S y s t e m s M a n a g I n g I n f o r m a t i o n T e c h n o l o g y i n t h e E – B u s i.

Lecture 23 – Enterprise Applications Business Information Systems Laudon & Laudon, Ch.8 (P.261)

Chapter 9 Computer Applications and Skills 1 Section 9.3 Computer Technology Marketing Essentials.

Analyzing and Using Marketing Information

ERP Enterprise Resource Planning. What is ERP? Software programs that help to manage company-wide business processes, using a common database and shared.

Product/Service Management

Electronic Business Systems

8 | 2Copyright © Houghton Mifflin Company. All rights reserved. Part Four Using Technology And Information To Build Customer Relationships.

Eleventh Edition 1 Introduction to Information Systems Essentials for the Internetworked E-Business Enterprise Irwin/McGraw-Hill Copyright © 2002, The.

Irwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved. I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m.

3.01 Product/Service Management. Intro Who is responsible for the last product you bought? Did you know….. -It took over 3 years to develop Google’s search.

Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships.

3.01-C Technology in Product/Service Management

Technology in Product/Service Management

3.01-C Technology in Product/Service Management. Intro Describe the use of technology in Product/Service Management.

3.01-C Technology in Product/Service Management. Intro Describe the use of technology in Product/Service Management.

The Internet & The Manager. Introduction Most companies realize that the Internet is here to stay. Business leaders realize that in order to maintain.

By: Joseph Hollrith. Appsplit.com Appsplit.com is a business that is looking into the future of marketing and M- commerce. Taking advantage of M-commerce.

What is the Wirelesscafé Solution? Restaurant application providing always on connection to your customer smart phone Mobile marketing engine for restaurants.

1.1 Marketing and the Marketing Concept MARKETING MR. PAVONE.

Review 2 Chapters 4, 5, 6. What is the Internet? Global network, a network of networks.

3.01-A Product/Service Management. Intro Who is responsible for the last product you bought? Did you know….. -It took over 3 years to develop Google’s.

© 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

© 2010 South-Western/Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole.

Chapter 16 Promoting Products Using Integrated and Interactive Marketing Communication.

Computer Applications Chapter 9 Technology Applications for Marketing Section 9.1 Computer Applications Section 9.2 Computer Technology and Marketing Section.

3.01 Acquire a foundational knowledge of product/service management to understand its nature and scope.

Marketing Principles CHAPTER 9 SECTION2.  A common use of computers in retail is the point-of-sale (POS) system.  Managing the relationships the company.

Managing Marketing Information 4 Principles of Marketing.

Marketing interface with Information System. IT (websites, intranets and extranets) To define it you need to consider elements such as computer software,

Chapter 9 E-Commerce 1 ©2008 Thomson/South-Western.

3.01-B Product Life Cycles. Intro  What is a product that has been around for as long as you can remember?  How has it changed over the years?

ITinfocube is a leading IT company in USA, dealing in Website Development, Designing, PPC Services, Internet Marketing, SEO Services, Web Applications.

3.01-A Product/Service Management. The Product Development stage can take a long time and can be very expensive. Did you know….. -It took over 3 years.

Chapter6 E-BUSINESS SYSTEMS. Content E-Business Systems – Cross Functional Enterprise Applications – Enterprise Application Integration – Transaction.

ELECTRONIC COMMERCE E-COMMERCE ADVERTISING: Affiliate Programs (Slide 1 of 2)

The Benefits of Having a CRM Database.

WEB DESIGN SERVICES FOR SMALL BUSINESS. WEBSITE MANAGEMENT If you have your own website then it requires the regular update, investment.

BUSINESS INFORMATION SYSTEMS

HCS 212: Introduction to MIS

Product/Service Management

Module 1: Overview of Information System in Organizations

Sports and Entertainment Marketing

Discovering Computers 2010: Living in a Digital World Chapter 14

Chapter 17 Using Technology in a Competitive Environment.

Relationship Marketing and Customer Relationship Management (CRM)

Emerging Trends in Information Technology

3.01-C Technology in Product/Service Management

Pertemuan 19 Materi : Buku Wajib & Sumber Materi :

3.01-C Technology in Product/Service Management

Automotive CRM Software? WHY SHOULD A BUSINESS IMPLEMENT.

Using IT for Coordination and Control

INTERNET STRATEGIES.

Marketing Functions Marketing Co-Op.

11 Business and Technology 11-1 Computer Systems

إدارة التسويق 11 إعداد د. محمود صالح.

Chapter 9 E-Commerce Chapter 9 E-Commerce ©2008 Thomson/South-Western.

Customer relationship management

3.01-C Technology in Product/Service Management

E-business systems E-business not a synonymous with e-commerce. E-business a wider concept.

11 Business and Technology 11-1 Computer Systems

3.01-C Technology in Product/Service Management

Web Promotion Website promotion is a collection of tactics, actions and techniques that serve to drive traffic (visitors) to your website. Why is Website.

Managing Marketing Information to Gain Customer Insights

Information Technology and E-Commerce

Presentation transcript:

3.01-C Technology in Product/Service Management

Intro Describe the use of technology in Product/Service Management

Technology in Product/Service Management Applications of Technology in Marketing: 1. Point-of-Sale Systems Scanners at cash registers, touch screens, hand-held devices at checkout 2. Interactive Touch Screen Computer Example: Kiosks

Technology in Product/Service Management Continued 3. Interactive TV 4. Customer Relationship Management business can track A customer can track an order. The CRM or customer satisfaction Where TV is like a computer- order movies, click on Ragu for recipes, order food 5. Mass Customization - technologically advanced method that allows businesses to produce products that are specialized for a very few customers.

Technology in Product/Service Management Continued 5. Enterprise Resource Planning Systems Software that allows all parts of the company’s management to be integrated

Technology in Product/Service Management Continued 6. Internet Wi-Fi Search Engines E-mail E-commerce -website Tracking visitors to your website is one way businesses use technology to obtain information in order to improve the product/service mix.

Intranet A technological tool which can help a business’s employees simultaneously access the same information about the businesses products. A “Network”

Technology in Product/Service Management Interactive TV helps marketers to develop a database of their uses This database analysis helps see the customer’s reaction to products They are testing Interactive TV for promotion

Technology in Product/Service Management Sources: Marketing Essentials