Forecast Adspend By Medium Year-on-year % change Source: IEG, 2017 Extracted from Adstats: Global Sponsorship To click through to article, use Slide Show view

Marketing spend by category 2017(f), % share where total meda and marketing spend is $1tn Source: GroupM’s This Year, Next Year; December 2016 Extracted from Adstats: Global Sponsorship To click through to article, use Slide Show view

Channels used in sponsorship % of respondents who ranked the factor a 9 or a 10 on a 10-point scale, where 10 is extremely valuable Source: IEG/ESP Properties 2016 Sponsorship Decision-Makers Survey Extracted from Adstats: Global Sponsorship To click through to article, use Slide Show view

Objectives in sponsorship evaluation % of respondents who ranked the factor a 9 or a 10 on a 10-point scale, where 10 is extremely valuable Source: IEG/ESP Properties 2016 Sponsorship Decision-Makers Survey Extracted from Adstats: Global Sponsorship To click through to article, use Slide Show view

Sponsorship spend by global region 2017(f), US$bn Source: IEG, 2017 Extracted from Adstats: Global Sponsorship To click through to article, use Slide Show view

North America sponsorship spend by category 2017(f), where total is US$23.2bn Source: IEG, 2017 Extracted from Adstats: Global Sponsorship To click through to article, use Slide Show view

Metrics used to evaluate sponsorships % of respondents who ranked the factor a 9 or a 10 on a 10-point scale, where 10 is extremely valuable Source: IEG/ESP Properties 2016 Sponsorship Decision-Makers Survey Extracted from Adstats: Global Sponsorship To click through to article, use Slide Show view

Top 10 US sponsors 2015 (latest available), US$m, amount spent on sponsorship fees of US properties. y/y % change in brackets. Source: IEG, 2017 Extracted from Adstats: Global Sponsorship To click through to article, use Slide Show view