4 5 2 1 3 8 9 7 6 Lean Canvas Project Name PRODUCT MARKET 01-Jan-2014 Iteration #x Cost Structure Revenue Streams Problem Solution Key Metrics Unique Value Proposition Unfair Advantage Channels Customer Segments PRODUCT MARKET 4 5 2 1 3 8 9 7 6
Customer Segments Target customers Customer Segments Who are your target customers? Whose problem are you solving? Internet Users People who cant afford cable People who don’t want to leave their house
Problem Top 3 problems Problem What problem are you trying to solve? (Top 3) Busy schedules Cable is expensive (Contracts, Late fees) Have to go to a store to rent movies or theatre to watch. Downloading is illegal
Unique Value Prop Why are you are different and worth paying attention to? It’s the primary reason a prospect should buy from you. Unique Value Proposition On-Demand movies & TV shows at a minimal cost. No commercials High-level concept Your solution is like X for Y Netflix is like Blockbuster for wherever you go.
Solution Top 3 features of the problem you are currently solving? Solution Top 3 features Price No commitment (cancel anytime Convenience Watch anywhere Accessibility
Unfair advantage What do you have that others don’t have and cannot easily copy or buy? Endorsement Patent First to market Unfair Advantage First to market Customer-centric IP on original content
Revenue Stream How are you going to make money? Revenue Streams Revenue Model Monthly subscription fee DVD rentals Product Placement
Cost Structure What are your operational costs? Cost Structure Customer Acquisition costs Distribution costs Hosting, People , etc Wages Marketing Servers and Technology Production costs of content Movies & Shows Licensing
Key Activities you measure that tell you how you are performing. Key Metrics Key Activities you measure that tell you how you are performing. Monthly active users Revenue Number of visitors Key Metrics Key activities you measure Monthly users (new and returning) What people are watching
Channels How do you reach your customers? Social Media Word of mouth Blogs Partnerships Channels Path to customers On-line Streaming devices
Elevator Pitch A short description of an idea, product, company, or oneself that explains the concept in a way such that any listener can understand it in a short period of time.
Standard pitch format that can be applied to almost any situation My name is <<NAME>>, the CEO of <<COMPANY>>. Our company manufactures <<PRODUCT>> for <<TARGET CUSTOMER>> that allows them to <<YOUR VALUE PROPOSITION>>. Unlike <<OUR COMPETITION>>, we <<PRIMARY COMPETITIVE POINTS OF DIFFERENCE>>. <<CALL to ACTION>>
Netflix Elevator Pitch My name is Reed Hastings, the CEO of Netflix. Our company is the world’s leading internet entertainment service for 125 million members in over 190 countries that allows them to enjoy more than 140 million hours of TV shows and movies, anytime, anywhere. Unlike other pricy cable service providers, Members can play, pause and resume watching as much as they want, without commercials or commitment. Sign up for your one month free trial today!