Qualitative vs Quantitative Research

Slides:

Advertisements

Similar presentations

Analytical methods for Information Systems Professionals

Advertisements

Analytical methods for IS professionals ISYS3015 What is qualitative research?

CHAPTER 10, qualitative field research

What Do Sociologists Do? Chapter 2. Copyright © 2007 Pearson Education Canada 2-2 What Is a Valid Sociological Topic? Any kind of human behaviour & social.

Methodology A preview. What is Methodology  Choosing a method of data collection  Structure of the research  Builds on and draws from problem statement.

Research Methods and Proposal Writing

Qualitative Research Methods The lecture is designed tttto introduce students with qualitative research methodology tttto teach skills for performing.

Research Methods Overview of methods and approaches.

Qualitative vs. Quantitative QUANTITATIVE Hypothesis: All beans are alike. NULL: No beans are different. Method: Count the beans. QUALITATIVE Question:

Research Methods and Proposal Writing

Chapter 3 Researching the Social World Copyright 2012, SAGE Publications, Inc.

Qualitative Analysis Information Studies Division Research Workshop Elisabeth Logan.

Research Design & the Research Proposal Qualitative, Quantitative, and Mixed Methods Approaches Dr. Mary Alberici PY550 Research Methods and Statistics.

Chapter 10 Qualitative Methods in Health and Human Performance.

Methods Choices Overall Approach/Design

Qualitative and Quantitative Research Quantitative Deductive: transforms general theory into hypothesis suitable for testing Deductive: transforms general.

Southampton Education School Southampton Education School Dissertation Studies Research Design.

CHAPTER 10, QUALITATIVE FIELD RESEARCH. Chapter Outline  Topics Appropriate to Field Research  Special Consideration in Qualitative Field Research 

©2012 McGraw-Hill Ryerson Ltd. Types of Data  Primary – Facts and observations that researchers gather for the purposes of a study.  Secondary – Data.

Week 1 WHY DO SOCIAL RESEARCH ?

1.4 Non-Experimental Methods Qualitative Research.

Chapter 3 Studying Social Life: Sociological Research Methods.

Consumer Research Ch 2. Types Qualitative Research Glean insight Quantitative Research Draw conclusions.

CONCEPT OF QUALITATIVE RESEARCH Nkoli Ezumah University of Nigeria, Nsukka (UNN) UNN-AuthorAID Workshop on Qualitative.

Review. "Interpretive" vs. Numerical Qualitative Why & how of human behavior Interpretation Language & observation E.g. "How do people "negotiate" identity.

RESEARCH METHODS Sociology 1301: Introduction to Sociology Week Three.

Types of research Julie Richards. Research Types of research Application Objectives Types of information sought Source of data Applied Pure Descriptive.

Introduction Ms. Binns.  Distinguish between qualitative and quantitative data  Explain strengths and limitations of a qualitative approach to research.

CHAPTER ONE EDUCATIONAL RESEARCH. THINKING THROUGH REASONING (INDUCTIVELY) Inductive Reasoning : developing generalizations based on observation of a.

Qualitative vs Quantitative Research Designs. 2 Objectives Understanding the Steps in Research Design Understanding how Qual. & Quant. research differ.

QUALITATIVE RESEARCH QUANTITATIVE RESEARCH TYPE OF INFORMATION SOUGHT RESEARCH.

Qualitative Methods Field Research 1.Participant observation 2.Intensive interview 3.Focus groups 4.Qualitative analysis Content Analysis 1.Units of analysis.

Qualitative Research Quantitative Research. These are the two forms of research paradigms (Leedy, 1997) which are qualitative and quantitative These paradigms.

Research Methodology for Service Sciences

CHAPTER 10, qualitative field research

Qualitative Research Methodology

The Pennsylvania state university college of nursing Nursing 200w

Introduction to qualitative research

Research Methods in I/O Psychology

Introduction paragraph – what looking to investigate.

Chapter 2 Sociological Research Methods.

Module 6: Major Research Designs

Researching the Social World

Qualitative and Mixed Method

Research strategies & Methods of data collection

Qualitative Research Quantitative Research.

Developing a Methodology

Research Methods Lesson 1 choosing a research method types of data

THE NATURE OF ENQUIRY: SETTING THE FIELD

Social Research Methods

Approaches to Qualitative Research

Research Designs Social Sciences.

Chapter 2 Sociological Research Methods

Methods Choices Overall Approach/Design

Studying Social Life: Sociological Research Methods

Conducting Research in the Social Sciences

Starter Look at the photograph, As a sociologist, you want to study a particular group in school. In pairs think about the following questions… Which group.

Sociological Research

WHY DO SOCIAL RESEARCH ? Answer Questions about society

CHAPTER 10, qualitative field research

Methods Choices Overall Approach/Design

Starter Activity Complete the worksheet provided by your teacher!

Market Research Chapter 4.4 IB Business.

Qualitative and Quantitative Data

Types of Research (Quantitative and Qualitative)

DEFINE - Dr Danilo Giglitto

Research Methods and Proposal Writing

Quantitative vs Qualitative Research

Research Process Prof. Kalinga Tudor Silva Department of Sociology

Sociology Chapter 2 Lesson 1 Research Methods

Presentation transcript:

Qualitative vs Quantitative Research Introduce qualitative research Compare qualitative and quantitative

Qualitative Research Focuses on non-numeric issues Emphasizes meaning and interpretation Says studying life is dynamic Is possible with any quantitative topic

Qualitative

Quantitative

Designs / Methods Content analysis (secondary analysis, historical/official records review) Surveys (questionnaires, interviews, focus groups, delphi technique, other blended) Observation (field study, ethnography, phenomenology, case study) Experiment (Quasi-Experiment)

Comparison of Qual & Quant

Comparison of Qual/Quant (continued)

Qual vs Quant Subjective Multiple realities Discovery, descript Interpretive Organismic Whole > parts Rich narrative Researcher big part Context dependent Objective One reality Reduce chaos, predict Measurable Mechanistic Parts = whole Statistical analyses Researcher separate Context free

Research Ethics 1) Do no harm (RC theory on violations) 2) Need outside approval (IRB, HSR) 3) Obtain informed consent and vol. part. 4) Guarantee anonymity or confidentiality 5) Share your caveats & funding source 6) Be aware of legal liability 7) Special considerations (access, deceit)