“Life itself is the proper binge.” ~ Julia Childs Why do we eat? “Life itself is the proper binge.” ~ Julia Childs

The Importance of Food Our bodies need food for . . . the growth and repair of body tissues the production of heat and energy the regulation of body processes protection against disease survival

Maslow’s Hierarchy of Needs

Hierarchy of Food Needs: Physical Needs Physical Needs: Your body needs certain nutrients to function properly. Hunger: A physical sensation that tells the brain that it is time to eat.

Hierarchy of Food Needs: Sensory Needs Sensory Needs: Our sensory organs (eyes, nose, tongue, ears) are used in relation to food (colours, aromas, textures, flavours, taste, cooking sounds) Physical Needs: Your body needs certain nutrients to function properly. Hunger: A physical sensation that tells the brain that it is time to eat.

Hierarchy of Food Needs: Psychological Needs Psychological Needs: Our emotions are connected to the motivation to eat (eg., affection, security, satisfaction, etc.) Sensory Needs: Our sensory organs (eyes, nose, tongue, ears) are used in relation to food (colours, aromas, textures, flavours, taste, cooking sounds) Physical Needs: Your body needs certain nutrients to function properly. Hunger: A physical sensation that tells the brain that it is time to eat.

Hierarchy of Food Needs: Social Needs Social Needs: Food shared with good friends, family, partners, etc. symbolizes their friendship and trust, as well as a sense of community. Psychological Needs: Our emotions are connected to the motivation to eat (eg., affection, security, satisfaction, etc.) Sensory Needs: Our sensory organs (eyes, nose, tongue, ears) are used in relation to food (colours, aromas, textures, flavours, taste, cooking sounds) Physical Needs: Your body needs certain nutrients to function properly. Hunger: A physical sensation that tells the brain that it is time to eat.

Hierarchy of Food Needs: Symbolic Needs Food can be seen as a prestigious object that indicates reputation, influence, or social status. Social Needs: Food shared with good friends, family, partners, etc. symbolizes their friendship and trust, as well as a sense of community. Psychological Needs: Our emotions are connected to the motivation to eat (eg., affection, security, satisfaction, etc.) Sensory Needs: Our sensory organs (eyes, nose, tongue, ears) are used in relation to food (colours, aromas, textures, flavours, taste, cooking sounds) Physical Needs: Your body needs certain nutrients to function properly. Hunger: A physical sensation that tells the brain that it is time to eat.

Food Selection Physiological Factors individual’s age gender body size degree of hunger appetite amount of activity health nutritional requirements food allergies

Food Selection Social Factors peer pressure religious beliefs lifestyle media/advertising

Food Selection Psychological Factors individual past experiences personal attitudes beliefs emotional state values education

Food Selection Economic Factors financial situation occupation available resources marketplace