Value Proposition Design EMBA – BSU Jim Balkins Thursday, May 10, 2018

Need a successful Value Proposition Transition: From Point of View to Value Proposition Who are the Stakeholders? Why do they care? What decisions will they make?

Value Proposition Framework Simple framework: How to keep the Key Issues aligned?

Value Proposition Framework Products/Solutions Market Segments Features Services Quality Target Markets Not Target Markets Key Considerations: Passion Leadership Operations Ethics Regulations Stakeholders: Customers Suppliers Community Investors Others Value Proposition Price

Strategic Approach vs. Management Problem Solving Macro Context, Emphasis on the Future Explore multiple solutions Clarify Assumptions and find Validation.