Customer Research BCE

Plan your research: Information Identify the information you want to collect Use the Customer Profile Worksheet as a guide Decide on how you will collect it Interviews Observations Other (experts, competitors, etc…..NOT the most desired method) Make up questions to ask only as a “backup” to the “pregnant pause”… Keep it flowing

Plan your research: customer sample Identify at least 10 members of your target customer group to interview or observe You will be talking to 5 of these You may use the same 5 for your test of the offering In real world, You might have experience with your customer On the job As a member of the class You would want at least 30 members of your target customer group

Schedule customer interviews Schedule times for research. Confirm times available for interviews and observations You have only 1 week to conduct your research Schedule in advance and be prepared for contingencies You must complete your research and analysis to move on to subsequent BCE Steps Once behind, you will need to use a class scheduled “BCE CATCH-UP” session If no BCE CATCH-UP session is available, you will not be able to complete the work of the course.

Conduct your research Read the material on “Customer Interviews” Research is done on your own outside of class. KEEP DOCUMENTATION OF YOUR FINDINGS Can be informal notes Include contact information to validate.

Analyze the results Use the Customer Profile Worksheet as a guide