2012 REPORT ON PARKS & RECREATION OPERATIONS Parks & Recreation Commission April 4, 2013

Background and purpose 2009: Began tracking costs to line departments, including Parks & Recreation 2010: Reviewed Parks & Recreation Revenue and Cost Allocation Study 2011: Reviewed Sports Field rates; YMCA began operations at CEC 2012: Reviewed first Annual Operations Report

2012 REPORT ON OPERATIONS Identifies four business activities within Parks & Recreation: Sports Field Rentals CEC/Recreation Special Events Passive Parks Allocates Direct and Indirect Costs to department programs and services

SUMMARY OF 2012 ANNUALIZED REVENUES AND COSTS

SUMMARY OF 2012 ANNUALIZED REVENUES AND COSTS - Uptick in sports Fields rental activity - $4,000 – will explain in next slide - Contributions in special events include sponsorships for summer concerts - Other: account balance reconciliation and donation for Wilmot brick

SUMMARY OF 2012 ANNUALIZED REVENUES AND COSTS - Direct costs include direct labor, utilities, repairs, insurance, depreciation, and supplies or services - Decreased by 18% in 2012 – no major one-time expenses - utilities now accurately reflect Sports Field electricity usage (not combined with CEC) - Note that some labor costs have not been included (ie PW street crews who occasionally work on Parks) - Indirect costs include City overhead for administration, IT, legal, Commission, etc. - Contributions from other funds are Admission Taxes, General Fund, and Hotel/Motel Taxes - Most costly business activity is Passive Parks because of the relative size/time/resources needed to maintain parks vs. the other activities

Sports Fields Rentals

Sports Fields REntals Total rental hours: 3,122 Total Field Light Hours: 1,118.5 Revenues received: $151,646.50 (5% increase over 2011) Growth areas: youth soccer, youth lacrosse Decreased activity: youth baseball Depreciation of Sports Field offset by Admission Tax

Sports Fields REntals

The Y at the Carol Edwards Center Started operations in April 2011 Average 1,100 visitors per week New programs in 2012, including preschool, meals for needy students - Not quite apples-apples comparison, but shows that there are more participants visiting over a smaller range of programs - As of February 2012, averaging 1,000 visits per week - Hope to offer more programs in the coming year, including additional senior programming, preschool classes, summer camps

Special events

Special events New evening summer concert series + wine garden Total cost: $44,340 2013 concerts + summer festival Attendance 2011 2012 July 4th Concert 300 2,000 Summer Concerts 75/concert 500/concert - 75% increase in cost - able to tap into other revenue sources, such as hotel/motel tax

Passive parks

Passive parks 13 parks and landscaped areas = 14 acres No revenues Total costs = $424,491 Larger share of overhead costs Admission tax allocation $30,000 - $35,000 for pocket parks

2013 OUTLOOK No substantial increase in revenue for Sports Fields Most desirable hours fully booked Evaluating flexible payment options Increase in maintenance costs Addition of Summer Festival Improvements at Wilmot Park Look at partnering with community for neighborhood park maintenance Costs increase with inflation and age

Any questions?