APPOINTING THE RIGHT CATERER Valerie Mills, Commercial Manager, Brooklands Museum Chris Brown, Director, Turpin Smale

Appointing the Right Caterer Appoint the right catering consultant A good catering tender: Scopes the potential States the issues: capital/culture/selection criteria Sells the opportunity Has realistic timelines Longlisting and shortlisting caterers What to look for The acceptance of Risk

FINANCIALS Cafe - net £300,000 £420,355 Spend per head £2.75 £3.48 2009 – Old caterers Year to Aug 2011 Cafe - net £300,000 £420,355 Spend per head £2.75 £3.48 Functions £228,000 £278,800

The catering team has truly integrated with the Museum, working together to deliver results far above the already impressive ones promised in the successful tender document. Creativevents promised the style and quality we are looking for, and have delivered profitability through innovation and dedication – truly an achievement in the great Brooklands tradition. Allan Winn, Museum Director