Member Communication Strategies & Tips Susan Williams

135% higher click-through rate Email Triggered emails get opened 3x as often as business-as-usual emails Based on a meaningful change or event in a customer behavior or profile 135% higher click-through rate

Email Details From: Subject Line First Line

Email Contents or ? Tone Relevance Call to Action Frequency

Phone & F2F

Phone & F2F

ChamberMaster Can Help! Templates http://supportwiki.micronetonline.com/Communication#Worki ng_with_Templates.2FDocuments Notes & Calls Member Record > Communication Tab > New Communication button > Log Call or Notes (or Notes and Follow-Up) https://www.screencast.com/t/HX3las9If7 Keeping Track Can use custom fields or Project/Task module (may need to be activated, (contact Customer Support) Reports Member Contact Report and Member Contact Benchmark View/Download relevant blog posts here: Fundamentals of New-Member Communications- https://growthzone.growthzoneapp.com/ap/CloudFile/Download/gLWb35AP The Power of the Welcome Email: https://growthzone.growthzoneapp.com/ap/CloudFile/Download/DLyxA3xP Removing Member Renewal Roadblocks: http://content.growthzone.com/membership-renewals-chambers/?leadsource=CM_WB_renewalshandbook_GD_NB_0317

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