Making a longer tail Jeremiah Berns.

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Presentation transcript:

Making a longer tail Jeremiah Berns

Overview Background & Niche Related work Long Tail & Blockbuster Marketing Super Recommenders & Methodology Conclusion

Background & Niche Current Recommendation System Niche A B 20m sub; 9.8b views 266,000 sub; 68m Views

Related work Dynamics of Viral Marketing; Jure Leskovec, Lada Adamic, and Dernardo Huberman

Related work From Niches to riches: Anatomy of the long tail; Erik Bryjolfsson, Yu Hu, and Michael D. Smith

Super Recommenders High Eigenvector Centrality

Methodology Super Recommenders Super Niche Products High Successful Recommendations An Eye for Success Multi Category Super Niche Products Category Specific High Success Rate

Conclusion The Goal The Methodology The benefits Increase the sale of niche products through super recommenders The Methodology Locate super recommenders via Eigenvectors in the network The benefits Consumer – better products for you Retailer – A more diverse sales market Producer – increased profit from increased sales

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