Introducing news on the homepage

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Presentation transcript:

Introducing news on the homepage Dissemination Working Group Agenda Point 9 15/11/2017 ESTAT.B4 – Julia Urhausen

What's new? Live on homepage since 24/01/2017 On average 1 news per day in English Type of news: Data driven (52% of all news) Event driven (26%) Website driven (15%) Corporate (7%) Full list accessible here http://ec.europa.eu/eurostat/news/whats-new

What the impact on the website? Account for around 3% of monthly website views Average views per news during first 4 days: Data driven: 2 000 Even driven: 1 600 Website driven: 1 000 Corporate: 700 Top 4 news items: Food most expensive in Denmark and cheapest in Poland How much do Member States spend on education? Happy Beer Day! Young people in the EU: education and employment

What's the impact on social media? Twitter is the top medium No. of tweets > from 374 tweets in Jan-Sept 2016 to 610 in Jan-Sept 2017 monthly engagement rate > from 0.6-0.9% to 0.8-1.2% Many of the visits to the news section come through social media Example: How much do Member States spend on education? > mentioned 929 times in the 3 days after publication

…stay up-to-date and subscribe to our news section: http://ec.europa.eu/eurostat/web/products-eurostat-news/-/CDN-20170829-1 Thank you for your attention Any questions?