Sales Guide of DES-1100-16/24

Contents Motivation Product Overview Product Application Guidelines Market Trend Competitor Status D-Link’s EasySmart Switches Product Overview Product Briefing Green Technology User-friendly Hardware Design Usability Target Market Product Application Guidelines Competitive Comparison & Analysis Competitive Models Key Comparison

Motivation Market Trend Competitor Status D-Link’s EasySmart Switches The price of Unmanaged Switch is declining, leaving a price gap between Unmanaged Switch & Smart Switch Chipset venders are providing chipsets that offer basic configurability features with compelling price More & more customers require low cost edge switches with basic, configurable features Competitor Status Competitors from China offer very aggressive price and launch low-cost Smart Switches (eg. H3C S1500E series) Tier-2 customers follow up the story and create a brand-new series (eg. Netgear’s Prosafe Plus series) D-Link’s EasySmart Switches Continues the momentum of excellent sales performance on Unmanaged and Smart Switches at the position as WW no.1 in terms of port shipment Prevents competitors from entering SMB market

Dimension in Width (Inch) Product Overview Product Briefing 　Model DES-1100-16 DES-1100-24 Outlook H/W Configuration 16 10/100Baes-TX 24 10/100Baes-TX Dimension in Width (Inch) 11 This brand-new EasySmart series comes in 16 or 24 10/100 ports and provides easy setup configurations via similar user interface as D-Link Web-based management or user-friendly SmartConsole Utility found in Smart Switches. The EasySmart series is a new segment of switches between Unmanaged and Smart. This series targets at SMB customers preparing for growth from simple connectivity of an Unmanaged switch to added functionality of an EasySmart switch.

Max power consumption (watt) Max power consumption (watt) Product Briefing Green Technology The EasySmart series adopts advanced silicon to offer best power consumption compared to Unmanaged non-green models. Model Max power consumption (watt) Savings EasySmart_DES-1100-16 5.96 Unmanged_DES-1016D v.D4 8.2 27% Model Max power consumption (watt) Savings EasySmart_DES-1100-24 7.68 Unmanged_DES-1024D v.C4 8.6 11%

Product Overview User-friendly Hardware Design Usability Advanced Hardware Fan-less technology: Ideal for small offices that require silent operation Compact desktop size: The EasySmart series has the smallest dimension compared with competitors, effectively utilizing space. Usability Plug, and Play: The pre-set default configuration allows plug-and-play, easing the effort of setting up the switch. Easy Setup and Configuration: Offers management via SmartConsole Utility and Web-based management without complexity.

Product Overview Usability Simliar Web GUI design with Smart Switches: Quick configuration via D-Link style Web GUI. Tool Bar Main Configuration Screen Function Tree

Product Overview Target Market Customers who use Unmanaged today but seek to add basic network capability With easy-of-use management interface via SmartConsole Utility or Web Browser, EasySmart series helps customers deploy the network. Small Office or Community without IT Staff EasySmart series is suitable for customers who have limited budget but require additional functionalities. Enterprise deployment for meeting rooms and branch offices requires fundamental features EasySmart series offers traffic segmentation/prioritization via VLAN /QoS that helps network deployment easily

Product Application Guide