2015 Review - CopyClear Janaury 2016

2015 Submissions Submissions are up 10% year on year, from 5,800 in 2014 to 6,362 in 2015 Submissions in 2014 up 49% over 2013 94.7% of all submissions received were compliant with the code, up from 93.6% in 2014 In context, this includes all submissions such as initial scripts, concepts etc. and is indicative of how engaged Brands and Agencies are with being compliant

Category Overview Beer continues to be the single largest cateogry, albeit significantly down year on year from 72.3% in 2015 to 58.3% in 2015. Spirits have shown the most significant increase, up from 16.3% in 2014 to 30.5% in 2015 Cider submissions comprise 6% of all submission Up from 4% in 2014

Media Overview 2015 Social Media single largest medium – 38.1% 22.3% - owned on-line versus 12.3% in 2014 15.8% - paid for on-line versus 21.3% in 2014 OOH – 22.3% of all submissions 24.5% of all submissions in 2014 were OOH TV – 9.4% 8% of 2014 submissions related to TV

Where do the Submissions come from? 80% of all submissions come from Irish based Advertising / Marketing Agencies 10.1% of total submissions come from Media based Irish Agencies 11.8% of material comes from Overseas Agencies 16.2% of submissions came from Overseas Agencies in 2014 81% of material is created in Ireland 13.3% created elsewhere

Thank you.