December 7, 2018 | technomic.com U.K. University Menu Trends Prepared for: October, 2015 | Project #16127 December 7, 2018 | technomic.com

University menu overview University menus: starters and sides Report Contents University menu overview University menus: starters and sides University menus: mains University menus: desserts 1 2 3 4

Key Findings University menus have evolved and adopted many similar trends to commercial restaurants: embracing new definitions of “healthy” (gluten-free), infusing ethnic twists (Mexican formats), and meeting consumer demands for convenience and portability (sandwiches) Guacamole and salsa have crept on to university menus, and are now featured in all key savoury areas of the menu on items ranging from the expected (nachos) to Pan-American fusion (BBQ pulled pork sandwiches) With powerful menu growth of sandwich offerings, opportunity exists to experiment and differentiate not only with unique builds, but with various carriers and bread types Fruit flavours have further penetrated university dessert menus, with exotic guava and refreshing mint flavours emerging

University menu overview June 25, 2014 | Project #15896 © 2015 Technomic Inc.

University menus lean more heavily on mains and beverages in 2015 C & U Menu Item Distribution Q3 2013 C & U Menu Item Distribution Q3 2015 Base: 24 University Foodservice Location Menus Source; MenuMonitor, Technomic Inc. Base: 24 University Foodservice Location Menus Source; MenuMonitor, Technomic Inc.

Sandwiches and hand-held items increase menu presence alongside Mexican staples Fastest-Growing Products (Based On Change In Menu Incidence*) *Minimum incidence threshold of 8 items required for consideration Base: 4,282 smoothie items on 1,007 U.S. foodservice menus (2013) 4,108 smoothie items on 986 U.S. foodservice menus (2014) 4,169 smoothie items on 984 U.S. foodservice menus (2015) Source; MenuMonitor, Technomic Inc. Base: 24 University Foodservice Location Menus Source; MenuMonitor, Technomic Inc. *Minimum threshold: 5 menu items in current quarter  = Sandwich/Hand-Held  = Plated Dish/Other

Diverse group of items declining on university menus Fastest-Declining Products (Based On Change In Menu Incidence*) *Minimum incidence threshold of 8 items required for consideration Base: 4,282 smoothie items on 1,007 U.S. foodservice menus (2013) 4,108 smoothie items on 986 U.S. foodservice menus (2014) 4,169 smoothie items on 984 U.S. foodservice menus (2015) Source; MenuMonitor, Technomic Inc. Base: 24 University Foodservice Location Menus Source; MenuMonitor, Technomic Inc. *Minimum threshold: 5 menu items in current quarter  = Other Dish  = Main Dish

C & U Menu Incidence: Healthy Callouts Low-fat mentions disappear; vegetarian and gluten-free language soars across university menus C & U Menu Incidence: Healthy Callouts Base: 4,282 smoothie items on 1,007 U.S. foodservice menus (2013) 4,108 smoothie items on 986 U.S. foodservice menus (2014) 4,169 smoothie items on 984 U.S. foodservice menus (2015) Source; MenuMonitor, Technomic Inc. Base: 24 University Foodservice Location Menus Source; MenuMonitor, Technomic Inc.

University menus: starters and sides June 25, 2014 | Project #15896 © 2015 Technomic Inc.

C & U Menu Incidence: Starters and Sides Nachos boost Mexican starters, a variety of vegetarian soup types show menu growth C & U Menu Incidence: Starters and Sides Base: 4,282 smoothie items on 1,007 U.S. foodservice menus (2013) 4,108 smoothie items on 986 U.S. foodservice menus (2014) 4,169 smoothie items on 984 U.S. foodservice menus (2015) Source; MenuMonitor, Technomic Inc. Base: 24 University Foodservice Location Menus Source; MenuMonitor, Technomic Inc.

Across university starter and side menus, salsa and other Mexican elements pick up momentum C & U Starters and Sides Menu Incidence: Top Flavours/Ingredients Fastest-Growing Flavours/Ingredients* Flavour/Ingredient Y-O-Y (‘13-’15) Change In Menu Incidence Coriander 400.0% Flatbread Sweet Potato 200.0% Mexican 166.7% Lemon 150.0% Spiced Raisin Jalapeno Pepper 133.3% Base: 4,282 smoothie items on 1,007 U.S. foodservice menus (2013) 4,108 smoothie items on 986 U.S. foodservice menus (2014) 4,169 smoothie items on 984 U.S. foodservice menus (2015) Source; MenuMonitor, Technomic Inc. Base: 24 University Foodservice Location Menus Source; MenuMonitor, Technomic Inc. *Minimum threshold: 5 menu items in current quarter

Guacamole emerges on university starter and side menus; BBQ sauce develops presence C & U Starters and Sides Menu Incidence: Top Condiments/Sauces Salsa on the Menu Mixed Beans, Smokey Chilli Salsa University of Bath - Claverton Kitchen Vegetarian, dairy-free, gluten-free Base: 4,282 smoothie items on 1,007 U.S. foodservice menus (2013) 4,108 smoothie items on 986 U.S. foodservice menus (2014) 4,169 smoothie items on 984 U.S. foodservice menus (2015) Source; MenuMonitor, Technomic Inc. Base: 24 University Foodservice Location Menus Source; MenuMonitor, Technomic Inc.

Chicken boasts multiple applications to maintain pole position among starter proteins C & U Starters and Sides Menu Incidence: Top Proteins New Chicken on the Menu Chipotle Chicken Nachos University of Edinburgh Bar at JMCC Served With Jalapenos, Salsa, Guacamole and Sour Cream (added Q3 2015) Base: 4,282 smoothie items on 1,007 U.S. foodservice menus (2013) 4,108 smoothie items on 986 U.S. foodservice menus (2014) 4,169 smoothie items on 984 U.S. foodservice menus (2015) Source; MenuMonitor, Technomic Inc. Base: 24 University Foodservice Location Menus Source; MenuMonitor, Technomic Inc.

New starter items Q3 2015: healthy, ethnic and elevated The Lakeside Restaurant - University of Surrey: Homemade Bread With Cafe De Paris Butter. Vegetarian. Brookes Restaurant – Oxford Brookes University: Mushroom Soup Cheese Straws, Tarragon Dressing Interval Café and Bar – University of Sheffield: Hummus And Flatbread Mezze Plate Warm flatbread served with 2 pots of hummus, choose from plain (Vegan), Pesto (Vegetarian) or jalapeño (Vegan). Level 1 – University of Bath: Indian Sambar Dhal

Starter and side average menu pricing over time Starter/Side Items Q3 2013 Q3 2014 Q3 2015 % Change (‘13-’15) Baked Potato £2.27 £2.11 £1.95 -14% Beans £0.72 £1.48 £0.82 14% Breaded Protein £2.10 £3.04 £4.22 101% Breaded Vegetables £2.30 £1.96 £2.63 Breads £1.26 £1.33 £1.39 10% Deli Salads £1.06 £1.18 £0.96 -9% Dips £1.83 £1.31 £2.12 16% Fries £1.80 £2.02 12% Fruit £0.77 £0.93 21% Mashed Potato £1.20 £1.73 £1.91 59% Mexican -- £4.00 £3.73 Mixed Side/Extra £0.75 £1.75 £0.60 -20% Nachos £4.23 £4.28 7% Non-Breaded Vegetable £1.38 £1.51 28% Non-Breaded Protein £2.43 £3.10 £3.92 61% Other Potato Dish £1.08 £1.23 £1.10 2% Other Starter £2.70 £2.67 £3.20 19% Pasta/Noodles £2.14 £1.50 -41% Potato Skins £2.50 0% Protein Side/Extra £0.91 £0.62 £0.65 -29% Rice/Grains £1.46 £1.27 -13% Salad £1.97 £2.68 £2.05 4% Samplers £4.59 £4.48 £5.95 30% Soup £2.06 £2.20 £2.26 Wings £3.16 £3.36 1%

University menus: mains June 25, 2014 | Project #15896 © 2015 Technomic Inc.

C & U Menu Incidence: Mains University menus go all in on sandwiches; hot dogs and vegetable mains emerging C & U Menu Incidence: Mains Base: 4,282 smoothie items on 1,007 U.S. foodservice menus (2013) 4,108 smoothie items on 986 U.S. foodservice menus (2014) 4,169 smoothie items on 984 U.S. foodservice menus (2015) Source; MenuMonitor, Technomic Inc. Base: 24 University Foodservice Location Menus Source; MenuMonitor, Technomic Inc.

Sandwich carriers lead fastest-growing ingredients list; increased interest in ethnic dishes boosts lime C & U Mains Menu Incidence: Top Flavours/Ingredients Fastest-Growing Flavours/Ingredients* Flavour/Ingredient Y-O-Y (‘13-’15) Change In Menu Incidence Brioche 1800.0% Bun 1400.0% Lime 1100.0% Nuts 600.0% Lox 500.0% Rosemary 450.0% Pesto 350.0% Hummus Feta 300.0% Ginger Base: 4,282 smoothie items on 1,007 U.S. foodservice menus (2013) 4,108 smoothie items on 986 U.S. foodservice menus (2014) 4,169 smoothie items on 984 U.S. foodservice menus (2015) Source; MenuMonitor, Technomic Inc. Base: 24 University Foodservice Location Menus Source; MenuMonitor, Technomic Inc. *Minimum threshold: 5 menu items in current quarter

Across university main dishes, pesto’s ascendance helped by numerous flavourful sandwich builds C & U Mains Menu Incidence: Top Condiments/Sauces Pesto on the Menu Pesto Portobello Burger In A Focaccia Bun University of Essex – Fusion Seared Large Flat Mushroom, Stacked With Fresh Basil Pesto, Crisp Lettuce, Tomato and Halloumi Cheese. Vegetarian Base: 4,282 smoothie items on 1,007 U.S. foodservice menus (2013) 4,108 smoothie items on 986 U.S. foodservice menus (2014) 4,169 smoothie items on 984 U.S. foodservice menus (2015) Source; MenuMonitor, Technomic Inc. Base: 24 University Foodservice Location Menus Source; MenuMonitor, Technomic Inc.

Pork, ham and chicken all gain ground on university main dish menus C & U Mains Menu Incidence: Top Proteins New Pork on the Menu Roast Pork, Stuffing, Apple Sauce Sandwich University of Bath Claverton Bar and Deli (added Q3 2015) Base: 4,282 smoothie items on 1,007 U.S. foodservice menus (2013) 4,108 smoothie items on 986 U.S. foodservice menus (2014) 4,169 smoothie items on 984 U.S. foodservice menus (2015) Source; MenuMonitor, Technomic Inc. Base: 24 University Foodservice Location Menus Source; MenuMonitor, Technomic Inc.

New main dish items Q3 2015: from traditional to vegetarian and fusion Eat Central - University of Sussex: Crushed Bean Burger With Lime And Tomato Salsa In A Bap. Vegetarian. Habita – Northumbria University: Go The Whole Hog And Order A Super Dog Served With Cheese Guacamole, Sour Cream, And Chives. Dine Central – University of Sussex: Sausage And Onion Toad In The Hole Interval Cafe and Bar – University of Sheffield: Gnocchi With Baked Salmon, Tomato And Red Pesto Served in a tomato and red pesto sauce.

Main dish average menu pricing over time Starter/Side Items Q3 2013 Q3 2014 Q3 2015 % Change (‘13-’15) Asian Bowl £4.91 £4.83 £4.51 -8% Beef Dish £5.24 £6.24 £6.05 16% Breakfast Starch £1.21 £1.24 £1.25 4% Burgers £4.90 £4.97 £5.38 10% Chicken Dish £5.63 £5.08 £5.06 -10% Combo Plates £4.60 £3.66 £4.04 -12% Egg Dish £3.96 £3.04 £3.64 Fish Dish £7.31 £5.37 £5.20 -29% Hot Dogs -- £4.70 £4.53 Mexican £4.71 £4.94 £4.13 Mixed Grill £12.95 £7.90 £4.72 -64% Other Dish £3.98 £4.00 £4.03 1% Other Protein Dish £7.35 £5.61 £6.29 -14% Pasta/Noodles £4.32 £4.55 6% Pizza £5.12 £5.29 3% Pork Dish £7.17 £6.01 £5.77 -19% Rice Dish £7.03 £3.84 -45% Salad Main Dish £4.84 £4.37 £4.15 Sandwich £2.87 £3.07 £3.28 14% Savoury Pie £7.83 £4.77 £3.99 -49% Shellfish Dish £4.25 £4.98 £8.25 94% Vegetable Dish £3.77 £4.12

University menus: desserts June 25, 2014 | Project #15896 © 2015 Technomic Inc.

C & U Menu Incidence: Desserts Emerging desserts on C & U menus include cheesecake, dessert waffles and milkshakes C & U Menu Incidence: Desserts Base: 4,282 smoothie items on 1,007 U.S. foodservice menus (2013) 4,108 smoothie items on 986 U.S. foodservice menus (2014) 4,169 smoothie items on 984 U.S. foodservice menus (2015) Source; MenuMonitor, Technomic Inc. Base: 24 University Foodservice Location Menus Source; MenuMonitor, Technomic Inc.

Fruit flavours gain ground on university dessert menus C & U Dessert Menu Incidence: Top Flavours Emerging Dessert Flavours/Ingredients Newly Added Flavour (Q3 2015) Cherry Mint Cranberry Lemongrass Black cherry Cheddar Chocolate raspberry Mixed berry Banoffee Amaretto Guava Base: 4,282 smoothie items on 1,007 U.S. foodservice menus (2013) 4,108 smoothie items on 986 U.S. foodservice menus (2014) 4,169 smoothie items on 984 U.S. foodservice menus (2015) Source; MenuMonitor, Technomic Inc. Base: 24 University Foodservice Location Menus Source; MenuMonitor, Technomic Inc.

New dessert items Q3 2015: sophistication and depth of flavour Brookes Restaurant – Oxford Brookes University: Lemon And Basil Cheesecake Level 1 – University of Bath: Milkshakes Strawberry and banana, pea and banana, mixed fruits. The Lakeside Restaurant – University of Surrey: Seasonal Fruit Salad With Amaretto Custard Glaze Bar at JMCC – University of Edinburgh: Scottish Cheese Selection Mull Cheddar, Strathdon Blue, Gruth Dhu, Fruit Chutney and Oatcakes.

Dessert average menu pricing over time Starter/Side Items Q3 2013 Q3 2014 Q3 2015 % Change (‘13-’15) Baked Goods £2.05 £1.93 £1.89 -8% Fruit £0.36 £0.73 £1.13 213% Ice Cream £2.52 £2.54 £2.44 -3% Other Dessert £1.68 £1.58 £2.20 31% Pudding/gelatin £2.88 £3.90 £2.02 -30%

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