Chevy Hispanic buyer’s guide October 16, 2015

CHEVY HISPANIC BUYER’S GUIDE Aid Spanish-speaking shoppers via translated editorial and video content Custom editorial page intended to inform Hispanic shoppers interested in Chevy All recent KBB.com Chevy model videos captioned with Spanish subtitles Includes Chevy brand overview and model summaries, translated in Spanish Mocks are concept only. Actual design and layout of product is subject to change upon production.

CHEVY HISPANIC BUYER’S GUIDE Aid Spanish-speaking shoppers via translated editorial and video content Chevy brand overview Model summaries with video (where applicable*); videos play within the image space Click opportunity to see the model’s Fair Purchase Price Dedicated space for Chevy-created videos Exclusive ownership of ad spaces on the page 1 5 2 1 2 3 3 4 4 5 Mocks are concept only. Actual design and layout of product is subject to change upon production. *Inclusion of model videos subject to final editorial approval

TRAFFIC DRIVERS: OWNERS TEXT LINK & RETENTION CALL-OUTS Capture Chevy Owners or New Car intenders who may prefer to consume content in Spanish OWNERS TEXT LINK Integrated links at every step of Chevy Owners’ valuation process NEW & USED CAR RETENTION CALL-OUT Custom, native rectangle in line with page content on pricing path pages Conquesting also available for all units Mocks are concept only. Actual design and layout of product is subject to change upon production.

TRAFFIC DRIVERS: BT AWARENESS MREC Reach Hispanic shoppers across KBB.com and promote Chevy’s guide Targeted to users who visited KBB.com’s Carros Usados (Used Cars) section Generate awareness of the guide to shoppers who are likely to prefer consuming content in Spanish Mocks are concept only. Actual design and layout of product is subject to change upon production.

TRAFFIC DRIVERS: EDITORIAL MODULE Test Opportunity Reach Spanish-speaking shoppers who may be interested in New Car content Prominent placement in the rotating editorial module at the top of the page Targeted to KBB.com’s Carros Usados (Used Cars) section Clicks through to Hispanic Buyer’s Guide Mocks are concept only. Actual design and layout of product is subject to change upon production.

Test Opportunity: Editorial Module Reach Spanish-speaking shoppers who may be interested in New Car content Ad loads initially for :05 1 2 3 Auto-rotates through 4 articles if user doesn’t interact Ad reappears below the module upon hover The widget will load initially and then slide down and hide. Users can then hover over the articles and the widget will slide down and appear.  Mocks are concept only. Actual design and layout of product is subject to change upon production.

Thank you!