BUS 361 E-Business Chapter 1 Introduction. Learning Objectives Define e-business Identify & explain the foundations of e-bus Describe how e-bus fits into.

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Presentation transcript:

BUS 361 E-Business Chapter 1 Introduction

Learning Objectives Define e-business Identify & explain the foundations of e-bus Describe how e-bus fits into the traditional business environment Identify & evaluate the major strategies of businesses that adopt e-bus Explain the benefits of e-bus Discuss the challenges facing e-business and how enterprises are addressing them.

Introduction Dot-Com bubble (97) – Low interest rates – Amazon, eBay, E-trade – Growth not profits – Thousands of failures for every success Internet usage rates skyrocketed Mobility – Laptops, Smart phones, i-pads – MySpace, Facebook, Twitter, YouTube, Tumblr

Cloud Computing 1.Running software on several connected computers at the same time Software as a service 2.Running client software on a remote server Sharing resources Re-allocating resources

Business Plans Or lack there of: Napster Vs. Formal plans Whats the difference in the companies? Networked World & implications

What is E-business? Any business carried out in electronic form – Wire transfers Internet growth – E-commerce – New channels – Wider markets – Now called e-business Strategy, execution, supervision, goals etc.

E-Business models Models feature: 1.Speed 2.Convenience 3.Customization 4.Redefinition of Product Value 5.Media flexibility

Strategies All about CRM Outsourcing Partnerships Joint ventures Liaisons Mergers Collaboration with suppliers/customers/competitors

Systems Integration Using Internet systems (extranets & intranets) to seamlessly share information from: SCM ERP Production Works on both buy and sell sides of the business

Terminology HTML SAP – Business suite from the German company SAP-erg XML … Extensible Markup :anguage – Doesnt rely on single pre-set tags Shopping Carts Firewalls EDI

More … ERPEnterprise Resource Planning Software systems used to automate activities SAP, Oracle & PeopleSoft SCMSupply Chain Management E-procurement Buy-Side & Sell-Side Data Mining/Business Intelligence

E-Bus Areas B2C B2B B2G/G2B C2C … though one is a business

Benefits to the Business Increasing Sales Reducing Costs Improved Customer Service Responding to Competitive pressures Expanded Market Research

Challenges Privacy & Security Security & Payment Systems – Firewalls – Personal Information Protection & Electronic Documents Act – Wallets, PayPal, smart cards