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Presentation transcript:

Please shut down your computers!!!!! December 12, 2014

Virtual Business Challenge What is Promotion Virtual Business Challenge

What is Promotion? Persuasive communication Inform people about their product Enhance public image Persuade people to buy product/service

Personal Selling Sales Promotions Advertising Public Relations Types of Promotion? Personal Selling Sales Promotions Advertising Public Relations

Answer these questions in your reading! Explain the 4 different types of promotion (personal selling, sales promotion, advertising, and public relations. Explain the 3 different types of advertising media. What is the promotional mix? Explain the goal of promotion and how promotions are evaluated. Explain three laws surrounding advertising