Web 2.0 – Best Practices Paul Wright – State of Missouri Nebraska Digital Government Summit November 18, 2008 Web 2.0 – Best Practices

Introduction BA/CIS – Missouri-Columbia MS/Information Systems Management 30 years in IT 26 years recruiting Private and public organizations 4 children Live in Columbia, MO

Outline Why? Initial Stages Mission Early Activities Expanding Out…Virtual Recruiting Redeveloped Recruiting Strategy New Activities Next Steps Second Life – Live Demo Q&A

Baby Boomer retirement Why? 1995 35,000 IT grads in US 2003 26,000 IT grads in US 2006 25,000 IT grads in US PLUS… Baby Boomer retirement

Initial Stages The Problem The Solution No recruiting strategy Not consolidated in recruiting efforts The Problem Form committee – IT-wide reps Set mission and strategy Recruit volunteers Assign teams The Solution

The Mission Develop, recommend and implement methods of seeking, attracting and retaining the best possible technical talent to provide the necessary information technology services to all state agencies and the citizens of Missouri. Recruitment Retention Diversity Efficiency Priorities

Early Activities Job Fairs 12 post-secondary institutions; local city sponsored Openings to post-secondary institutions’ career placement offices Worked with NASCIO’s workgroup on hiring and retention Established a new entry level hiring process

Expanding Out…Virtual Recruiting Fortune 100's actively using Second Life for recruiting efforts. Demographics showed 20-30 age range, technically skilled. For little cost recruit candidates locally, US and internationally. Could not get the wide exposure with normal job fairs. Can not get interaction with web or other social nets.

Redeveloped Recruiting Strategy Newspaper Ads Second Life Campus Events Job Fairs Social Nets Centralized Job Posting Third Party Job Boards Podcasting

facebook

IT Careers Web Site

IT Careers Web Site – 2.0

New Activities In-World Job Fairs Completed 3 (Feb, June, Sept) Avg. 25 attendees First hire in Sept 2008 Advertising is the key! In-World Job Fairs LinkedIn GovLoop Lively (Google) Other social nets & virtual communities

Next Steps Brainstorming session: Next steps: Department of Conservation Department of Economic Development Department of Elementary & Secondary Ed Department of Higher Education Department of Mental Health Missouri State Library Office of Administration/ITSD Office of Administration/Personnel Office of Social & Economic Data Analysis St. Louis Community College SuccessLink University of Central Missouri University of Missouri Washington University Brainstorming session: “As a group how can we coordinate to create more effective Second Life sites?” Next steps: Planning committee State of Missouri island Custom last name

Next Steps Oversight Committee Employee Use Guidelines Representatives from departments Give direction Oversight Committee Looked at existing Used RL policies Employee Use Guidelines Approval at dept level Custom last name (MissouriGov) Central coordinator to establish avatar Employee Authorization Form

Second Life – Live Demo Missouri Recruiting Site Tour Guide Sights Eduisland 3 (143, 96, 23) Missouri Recruiting Site Jan Grecian (Madison Lyle), IT Specialist Tour Guide Auto slides Answering machine Note card/Visitor counter Web links Static signs Slide presentation Sights

Q&A Questions Contact Information Paul Wright State of Missouri Paul.Wright@oa.mo.gov