Wear It New England! 2018 Campaign How long till NSBW? 5 months, 19 weeks and only 133 days – reward with sticker *New logo in 2018 First District Northern National Safe Boating Week 19-25 May 2018

Background National “Wear It” Campaign Wear It South Shore (2009-2011) Wear It Massachusetts (2012) Wear It New England (2013-2018)

Theme The “Wear It” message is supported by national partners including Coast Guard and National Safe Boating Council. The “Wear It New England” Campaign will leverage Coast Guard and NSBC resources and marketing. The collaborative national campaign website is: http://www.safeboatingcampaign.com/. Theme: “Wear It” messaging and branding National collaborative effort with CG, NSBC

District Strategy Use of district website for information on campaign, down-loadable logos, media release information. Use district online magazine, Nor’Easter, for primarily internal messaging to members. Identify district contact and lead coordinating PA, PB and CS, and coordination with D1 Public Affairs. Identify campaign as key goal with district captains and ASCs, seek support and coordination at division level. Challenge district>division>local staff officers to integrate “Wear It” message and “Wear It New England” into missions and report such activities through chain of leadership. Identify “champions” of campaign at flotilla level. Brand “Wear It” message locally and “Wear It New England” in Auxiliary missions.

District Strategy Cont. 8. Develop press advisory and releases “Official” announcement “Kick-off” during National Safe Boating Week Capital visits Letters to editor 9. Develop fact sheets: Explanation of campaign Campaign ideas Free “Wear It” resources

Key Campaign Date 19-25 May: National Safe Boating Week Wear It New England branding Gubernatorial proclamations and state house events Looking Forward: District-wide events led by Divisions and Flotillas Looking Forward - District-wide events led by Divisions and Flotillas.

Local Coordination: The Unit RBS Team This is another reason having a complete RBS team is important (VE, PV, PE and UPV) – each unit, especially divisions should have these staff officers to liaison and coordinate.

State Coordination High profile events in states (emphasis is on each state to use the tools, resources and district staff to spread the message of “Wear It” and “pass-the-word.” How? DCAPTs, ASCs, SLOs, DCDRs and district staff. Maine Massachusetts New Hampshire Rhode Island District-wide media outreach and PSA campaign – broader outreach will be coordinated at EXCOM level with D1 PA. High profile events within states – collaboration and coordination RBS cooperative agreements - SLOs NSBW and Wear It-NE state proclamations - SLOs NSBW and Wear It-NE localized proclamations – DCDRs and FCs

Resources for Units National Safe Boating Council Individualized State Logos National Safe Boating Council Free resources branding national campaign message “Wear It” Individualized Logos

District Support Wear It New England web page D1NR YouTube Channel Nor’Easter Photo Contest Social Media – District FaceBook page District website: information on campaign, down-loadable logos, resources for Divisions and Flotillas. D1NR YouTube Channel 3. Nor’Easter 4. Photo Contest 5. Social Media – District FaceBook page

District website

District website

Questions Please see or contact D1NR NSBW Committee. Craig Hall, chairperson Byron Moe, DCAPT-SNNE Steve McCann, DCAPT-SBOS Paul Fontaine, DCAPT-SSNE Jim Healey, ASC-SBOS Ted Chatham, ASC-SNNE Christopher Kenely, ASC-SSNE-East Neil P. Brogan, ASC – SSENE – West