doc.: IEEE 802.15-<doc#> <month year> doc.: IEEE 802.15-<doc#> <July 2011> Project: IEEE P802.15 Working Group for Wireless Personal Area Networks (WPANs) Submission Title: [Use Cases for PSC] Date Submitted: [20 July 2011] Source: [Seung-Hoon Park, Chiwoo Lim, Kyungkyu Kim, Daegyun Kim, Kiran Bynam, Ranjeet Kumar Patro, Jaeseung Son, Taehan Bae, Euntae Won, Won-il Roh] Company [Samsung Electronics] Address [416, Maetan-3Dong, Yeongtong-Gu, Suwon-Si, Gyeonggi-Do, 443-742, Korea] Voice:[+82-10-9349-9845], FAX: [+82-31-279-2441], E-Mail:[shannon.park@samsung.com] Re: [.] Abstract: [Local and dynamic traffic service within hundreds of meters nearby a user] Purpose: [Suggestion of new use cases to clarify the scope of PSC.] Notice: This document has been prepared to assist the IEEE P802.15. It is offered as a basis for discussion and is not binding on the contributing individual(s) or organization(s). The material in this document is subject to change in form and content after further study. The contributor(s) reserve(s) the right to add, amend or withdraw material contained herein. Release: The contributor acknowledges and accepts that this contribution becomes the property of IEEE and may be made publicly available by P802.15. <Seung-Hoon Park et.al.>, <Samsung Electronics> <author>, <company>

Future Trend Local & dynamic traffic link demand <July 2011> <Seung-Hoon Park et.al.>, <Samsung Electronics>

Use cases Gaming Local marketing/advertisement <July 2011> Use cases Local marketing/advertisement Social commerce in the proximate area Example : Digital signage / Profile matching / Real-time auction Local P2P/group gaming Example : Multi-play game / Social game SNS based on location-social awareness Example : Local facebook / Local twitter Gaming Social Networking <Seung-Hoon Park et.al.>, <Samsung Electronics>

Scenario for Marketing <July 2011> Scenario for Marketing <Seung-Hoon Park et.al.>, <Samsung Electronics>

Scenario for Gaming <July 2011> <Seung-Hoon Park et.al.>, <Samsung Electronics>

Scenario for SNS (1/2) <July 2011> <Seung-Hoon Park et.al.>, <Samsung Electronics>

Scenario for SNS (2/2) <July 2011> <Seung-Hoon Park et.al.>, <Samsung Electronics>

Main Features High discovering range High discovering capacity <July 2011> Main Features High discovering range Max. 500 meters to 1 km According to about 5~10 minutes by walking speed (4km/h) High discovering capacity Up to a couple of thousands devices Full day discovering with low power consumption High spectral efficiency High resource reuse by distributed resource management with low overhead <Seung-Hoon Park et.al.>, <Samsung Electronics>