Buyers Take Action After Seeing An Automotive Ad on TV

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Presentation transcript:

Buyers Take Action After Seeing An Automotive Ad on TV Likely Vehicle Buyers Who Believe the Following Statements Are True For Them A18-34 A25-54 A deal I saw on TV about a vehicle prompted me to look up more information online 33% 33% I looked up information about a vehicle while watching TV 32% 31% A local dealership ad prompted me to go online for more information 29% 30% Source: VAB Automotive Likely Buyers Study, November 2016; Base: Adults 18+ who intend on purchasing/leasing a vehicle in next 6 months; Q. Which of the following statements are true for you? (Select any or all that apply)