Catherine Flores-Martin Director California Immunization Coalition 12/7/2018 11:50 PM Survive and Thrive in Challenging Times Catherine Flores-Martin Director California Immunization Coalition © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Objectives Use social media and social networks to link current partners and identify new ones Build and sustain Coalition Energy Identify your role as a local and state coalition leader in maintaining coalition networks

What We Do Statewide Coalition - 501 (c) (3) non profit Achieve full immunization protection to protect health and prevent serious illness Advocacy and Education

Shot By Shot, I Choose and Vacunas y mi Salud CIC Highlights 2010-2011 Passage of AB 354 ‘Super mandate’: Vaccinate 7th through 12th graders CIC Ed Hours Pertussis Task Force, PBE Task Force, HCW Immunizations VICNetwork Webinars and Symposium Vaccine Booster, Mini Updates National awards and recognition for Shot By Shot, I Choose and Vacunas y mi Salud

Social Media & Networking Can be a powerful tool in: Coalition Development Coalition Maintenance Education and Advocacy Event Promotion Media Outreach

Communication Strategies Building Connections Colleagues Consultants Funders Media Moving from ‘brochures to blogs’ Tools are (mainly) free Cost of entry = zero Good for the environment However, it does take time

Twitter.com/ImmunizeCa

Facebook: ImmunizeCa

On-line Communications

E-mail blasts

Media Campaigns whyichoose.org

Why Shot by Shot? We live in a time when there is more fear from theorized side effects from vaccines than from the diseases themselves. Shot by Shot was designed to help bring vaccine-preventable diseases to life by moving beyond just facts and data and humanizing the diseases. What is Shot by Shot: Stories of Vaccine-Preventable Diseases? Shot by Shot is a collection of videos and stories from people who have been touched by vaccine-preventable diseases. The collection forms an online storybank to be used for education, training, and awareness purposes. Two Main Facets to Shot by Shot: 1. Gathering Stories The website has a number of kits and storytelling tools to help people share their story in an easy and powerful way. Right now there are over 90 stories on www.shotbyshot.org from survivors of diseases, loved ones, and providers. 2. Using the Stories The stories are available for you to incorporate into your education and training efforts. Over 15,500 visits, Over 44,000 page views. All of the states in the US and 50 countries. Stories have had a wide range of uses from being made into DVDs that play on a loop in a physician and clinic waiting rooms, to being shown at PTA meetings, incorporated into websites, and included in physician and MA lectures.

Learn By Listening: What people are saying about immunizations and about your /our organization(s) Discussions about your issue(s) Listen and engage

‘The ad that could help fuel a health crisis’ http://www.youtube.com/watch?v=z7pPR2E0iUA&feature=player_embedded

Leadership and Advocacy Walk the Talk Keep It Professional Be Bold Look for humor and inspiration Take the First Step Sign up for on one (or more) sites and try it Baby steps are OK

Moving Forward Coalition capacity building webinars/ trainings Local, state or national conf calls In person presentations/ discussions Community engagement and funding opportunities Rotary, other service groups Retailers Local Foundations

A partnership of the National Public Health Information Coalition and the California Immunization Coalition

Project Goal Build a nationwide ‘virtual immunization community of health educators, public health communicators and others who promote immunizations

May 25, 2011

Visit www.vicnetwork.org to Register for the on-line event. Speak Up! The 2011 Virtual Immunization Symposium is a virtual conference that will provide learning opportunities to help health care professionals and communicators create effective messages, amplify the voice of an organization, and motivate advocates to Speak Up for Immunizations and Public Health. Featured speakers include: Andy Goodman, Wendy Sue Swanson, MD, Paul Offit, MD, Seth Mnookin, and many others.   There are no travel costs, registration fees, or time away from the office. Visit www.vicnetwork.org to Register for the on-line event. 

www.vicnetwork.org Find us on Facebook and Twitter! The VICNetwork is a project of the National Public Health Information Coalition and the California Immunization Coalition, funded through a cooperative agreement with the Centers for Disease Control and Prevention.

www.immunizeca.org Catherine Martin, Director Sabrina Torres-Royal, 12/7/2018 11:50 PM www.immunizeca.org Catherine Martin, Director Sabrina Torres-Royal, Senior Program Associate © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.