CASE STUDY: Conrad Hotel, Seoul, Korea

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Presentation transcript:

CASE STUDY: Conrad Hotel, Seoul, Korea BRAND: Conrad Hotel - international brand of luxury hotels and resorts owned and operated by Hilton Worldwide. 17 locations globally. SCENTING OBJECTIVES: Create positive first impression among guests Increase hotel ratings Elevate customer service and customer experience SCENTING PROGRAM DESIGN: Hotel lobby with AQ570 appliances SCENT: Patchouli RESULTS: Hotel management and guests are pleased with the scenting program. The elegant fragrance differentiates the hotel from its competitors in the luxury market. 12/8/2018 Confidential and Proprietary Information