ethical issues in business Unsolicited Electronic Messages Act 2007 EIT, Author Gay Robertson, 2017

What is spam? Current estimates suggest that around 120 billion spam messages are sent every day Spam is the generic term for the electronic commercial email and SMS (short message service) text messages you receive without having requested them

These messages are essentially commercial in nature and may be sent by legitimate businesses which are marketing and promoting their goods and services The messages may also invite the recipient to purchase a product or service Other spam may attempt to trick people into divulging their bank account or credit card details and can also contain offensive or fraudulent material or spread computer viruses Delete SPAM messages without opening them

Can include: Email Fax Instant messaging Mobile/Smart phone texts Image based messages (eg from businesses)

Purpose of the Act Prohibit unsolicited commercial electronic messages (spam) with a New Zealand link (eg messages sent to, from or within New Zealand) Require commercial electronic messages to include accurate information about the person who authorised the sending of the message Include a functional unsubscribe facility to enable the recipient to instruct the sender that no further messages are to be sent to the recipient

Prohibit address-harvesting software being used to create address lists for sending unsolicited commercial electronic messages Deter people from using information and communication technologies inappropriately The Act covers email, instant messaging, SMS and MMS (text and image-based mobile phone messaging) of a commercial nature It does not cover faxes, Internet pop-ups or voice telemarketing Read the next section of your workbook until you need to go to Slide 7 (What is not considered spam? What can companies do to ensure they are not spamming?) Or close the presentation if you want to come back to this later

Implications for business … Spam law in New Zealand URL: https://www.dia.govt.nz/Spam-Information-for-Businesses#one Close the Internet and You will go back to the presentation Read the next section of your workbook (What can computer users do to prevent spam? And Internal Affairs downloads) until you need to go to Slide 8 Or close the presentation if you want to come back to this later

Penalties for breaches … Stuff articles: Auckland spammer URL: http://www.stuff.co.nz/technology/64912239/auckland-spammer-zeljko-aksentijevic-fined-12-000 Trio face fines URL: http://www.stuff.co.nz/national/crime/672932/Trio-face-200-000-fines-in-first-spam-prosecution Email spammer fined URL: http://www.stuff.co.nz/business/5626517/Email-spammer-faces-fines-of-up-to-2-1m Spam fine for business URL: http://www.stuff.co.nz/business/industries/9041805/Spam-leads-to-95-000-fine Close the Internet You will go back to the presentation

Remember … Implications for you… The negative effects are significant and far-reaching These emails clog up the internet and disrupt email delivery reduce business productivity raise internet access fees irritate recipients Failure to comply with the Act and employer policies, will result in Cost recovery from the person committing the breach (YOU) Internet access rights may be removed ESC to close the presentation